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Arbitron Inc. Announces Quarterly Cash Dividend

NEW YORK-(Business Wire)-August 28, 2008 - Arbitron Inc. (NYSE: ARB) today announced that its Board of Directors has approved the payment of a quarterly cash dividend of $0.10 (ten cents) per common share ($0.40 per share on an annualized basis). The dividend will be paid on or about October 1, 2008 to shareholders of record as of the close of business on September 15, 2008.

As of August 1, 2008, there were approximately 26,530,980 shares outstanding.

About Arbitron

Arbitron Inc. (NYSE: ARB) is a media and marketing research firm serving the media – radio, television, cable, online radio and out-of-home – as well as advertisers and advertising agencies. Arbitron’s core businesses are measuring network and local market radio audiences across the United States; surveying the retail, media and product patterns of local market consumers; and providing application software used for analyzing media audience and marketing information data. The company has developed the Portable People Meter^TM, a new technology for media and marketing research.

Through its Scarborough Research joint venture with The Nielsen Company, Arbitron provides additional media and marketing research services to the broadcast television, newspaper and online industries.

Arbitron’s marketing and business units are supported by a world-renowned research and technology organization located in Columbia, Maryland; its executive offices are located in New York City.

Portable People Meter^TM and PPM^TM are marks of Arbitron Inc.

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