News
Pick Up A Copy Of The Hair Care in Brazil Report
DUBLIN, Ireland-(Business Wire)-August 28, 2008 - Research and Markets (http://www.researchandmarkets.com/research/933922/hair_care_in_brazi) has announced the addition of the "Hair Care in Brazil" report to their offering.
Hair Care in Brazil market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
- 2-in-1 products
- Colourants
- Conditioners
- Perms and relaxants
- Salon hair care
- Shampoo
- Styling agents
Key Topics Covered:
EXECUTIVE SUMMARY
Economic growth and higher levels of income drive strong performance
Natura shows moderate performance whilst Avon takes the opportunity to gain ground
Multinationals increase spending on advertising
Pharmacies/drugstores the most dynamic store-based channel
Growth should be supported by several factors
KEY TRENDS AND DEVELOPMENTS
Competitive Environment: increasing competition among leading direct selling companies
Brazil keeps its third position in the global market; however, mass products dominate
Changing consumer habits due to higher income
Pharmacies/drugstores set to become the most dynamic distribution channel
Appreciation of local currency favour investment by manufacturers
Appearance remains a priority among Brazilian consumers
MARKET INDICATORS
APPENDIX
Companies Mentioned:
- AVON COSMéTICOS LTDA
- BELOCAP PRODUTOS CAPILARES LTDA
- BONYPLUS INDúSTRIA E COMéRCIO, IMPORTAçãO E EXPORTAçãO DE COSMéTICOS LTDA
- BOTICA COMERCIAL FARMACêUTICA LTDA
- COLGATE-PALMOLIVE INDúSTRIA E COMéRCIO LTDA
- INDUBRASCOM INDúSTRIA BRASILEIRA DE COSMéTICOS LTDA
- JOHNSON & JOHNSON INDUSTRIAL LTDA
- NATURA COSMéTICOS SA
- NIASI SA
- PHIOTERAPHIA BIOFITOGENIA LABORATORIAL BIOTA LTDA
- PROCTER & GAMBLE DO BRASIL SA
- UNILEVER BRASIL LTDA
For more information visit http://www.researchandmarkets.com/research/933922/hair_care_in_brazi
Source: Euromonitor International
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