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Havoc Television Helps to Bring Motorhead to the Masses

EL SEGUNDO, Calif.-(Business Wire)-August 28, 2008 - Ending a seven-year hiatus since last headlining a U.S. tour, the iconic metal band, Motörhead, kicks off a 15-venue schedule of appearances next week at Anaheim’s House of Blues. The Volcom MOTORHEAD Tour in association with Havoc Television concludes in Asbury Park, N.J. on Sept. 21.

The Grammy-winning band will be supported by The Misfits, Airbourne, Valient Thorr, and Year Long Disaster. And there will be a big dose of support from Havoc Television, the country’s leading indie music and action sports combo network.

Havoc, which reaches over 56 million households via video-on-demand (VOD) and its daily DIRECTV 101 block, will provide significant visibility for the tour with its hard-to-reach core audience. The network will air a 30-second spot on both its VOD system and the DIRECTV 101 satellite programming.

Exclusive live interview clips with the group’s legendary founder, Ian Fraiser Kilmister—known worldwide as Lemmy—will air throughout the tour schedule. Lemmy, who is the songwriter, singer, and bassist for Motörhead, will bring a personal, backstage feel to the Havoc coverage.

Tour messages will reach beyond the Havoc television platform with website banners promoting the tour, print advertisements in niche publications, and viral marketing efforts using combined databases with millions of addressable destinations.

First making musical noise in 1975, the British band, which often times refers to its metal/hard rock sounds as “just plain old rock 'n’ roll,” has turned out two dozen albums chalking-up more than 15 million disks sold. Motörhead was the first metal band to ever rate an appearance on NBC-TV’s The Tonight Show, and was recently featured in an AT&T commercial for its mobile telephone services.

According to Havoc’s vice president of music, Matt Muir, “The group has formed a unique bond with its audience that’s lasted for 33 years.” He went on to say that Motörhead has been able to adapt to its ever-changing audience and social environment “while continuing to maintain their approach, authenticity, and sound—something that has eluded many bands.”

Muir said the band’s adaptability fits well with Havoc’s approach to bringing indie music to a broader audience.

“We’re totally focused on providing our viewers a truly unique music and action sports experience, and our audience expects fresh, compelling, authentic content for each Havoc genre defining their lifestyle,” said Muir.

He said Havoc has honed its unique brand of entertainment to the point where they are not only the second most popular music VOD network according to Rentrak, but it has also become the most effective multi-platform communications tool in its category.

Havoc provides viewer-direct on-screen texting capabilities allowing a more involved, interactive relationship between the medium and the consumer.

“Ultimately, our brand’s involvement with the Motörhead tour will help underscore Havoc’s commitment to alternative forms of entertainment, and it goes a long way towards strengthening our relationship with the audience,” concluded Muir.

Havoc Television, based in El Segundo, ranks number 17 of nearly 450 available VOD services and has morphed into television’s most interactive social network, highlighted by a live, viewer-controlled program block each evening on DIRECTV. The company has developed cross-platform integrated advertising and marketing programs for major companies inclusive of tailored, original programming. More information about Havoc can be found at www.havoctv.com.

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