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PLAZAMEDIA GmbH TV & Film Produktion to Exhibit at the IBC 2008, 12th Sep to 16th Sep at Booth Nr. OE380

ISMANING, Germany-(Business Wire)-August 28, 2008 - PLAZAMEDIA is Germany’s largest sports TV producer as well as a media-neutral, full-service provider for television and new media. The company offers a wide range of production services: PLAZAMEDIA realizes not only outside and studio production, but also handles post-production for its customers. The program and transmission broadcasting are just as central to its services as are producing content for the internet and mobile end devices. The wholly-owned subsidiary CREATION CLUB – an agency for integrated communication – complements these services by developing on- and off-air design, innovative promotional concepts, advertising campaigns, and television channel formats. PLAZAMEDIA Austria produces – among other products – the Austrian football leagues. With the founding of PLAZAMEDIA Swiss AG, headquartered in Zurich, PLAZAMEDIA is continuing its successful internationalisation strategy and expanding the group with a further company. This will also boost the partnership with tv productioncenter zürich (tpc) for the production of Axpo Super League football, among other things. Florian Nowosad (CEO) and Zeljko Karajica manage PLAZAMEDIA’s businesses.

PLAZAMEDIA has reinforced its position as technological market leader: With its digital service platform “eCenter”, the company has tapped new customer markets and industries and now stands out even more from its competitors with this unique selling point.

To implement the eCenter, PLAZAMEDIA considerably optimised and extended its existing technical infrastructure on the AGROB site in Ismaning, near Munich. Its existing production environments in the areas of Recording, Post-production, Archive, Broadcasting and Studio were interconnected via a high-performance IP network. The shared file-based infrastructure now in place noticeably simplifies and speeds up the production processes. This offers PLAZAMEDIA’s customers the maximum economic benefit. Thanks to the eCenter, they can implement new programme, sales and business ideas at any time. The Media Asset Management (MAM) system “Media Archive” from Blue Order allows them fast access to material and transparent, efficient material management. In the field of material storage and distribution, the central archive allows an even more innovative service: The material can be selected and edited from external workstations, giving customers optimum flexibility.

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