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Winn-Dixie Strengthens Focus on 'Good 'Til' Program

JACKSONVILLE, Fla.-(Business Wire)-August 27, 2008 - Winn-Dixie Stores, Inc. (NASDAQ:WINN), announced that the current phase of its ‘Good ‘Til’ program, which offers customers reduced pricing on over 1,000 products, will receive increased focus in its weekly circular beginning today. ‘Good ‘Til Fall’ runs through October 8 and gives shoppers the opportunity to take advantage of discounts throughout the store when they use their Customer Reward Card. The ‘Good Til’ program began several years ago and consists of three additional phases throughout the year: ‘Good Til New Year’s’, ‘Good Til Spring’, and ‘Good Til July 4’.

“Winn-Dixie shoppers have enjoyed ‘Good Til’ savings for many years,” said Robin Miller, Winn-Dixie’s director of communications. “In these challenging economic times we are placing a stronger focus on highlighting the discounted items in our weekly circular in order to provide more savings to our valued customers.”

In addition to the ‘Good ‘Til’ program, Winn-Dixie also offers ‘Buy One, Get One Free’ and ‘10 for $10’ sales on an ongoing basis.

“It’s all about being fresh and local,” said Miller. “And, that means giving our customers quality and value every time they visit their neighborhood Winn-Dixie.”

About Winn-Dixie

Winn-Dixie Stores, Inc., is one of the nation's largest food retailers. Founded in 1925, the Company is headquartered in Jacksonville, Fla. The Company currently operates 521 retail grocery locations, including more than 400 in-store pharmacies, in Florida, Alabama, Louisiana, Georgia and Mississippi. For more information, please visit www.winn-dixie.com.

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