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Indochino.com Launches "Suit-Me Sizing": a Series of Online Videos to Help Men Get Perfect Measurements before Ordering Clothes Online

VICTORIA, British Columbia & SHANGHAI, China-(Business Wire)-August 27, 2008 - Indochino.com, a leader in online hand-tailored suits for men, has launched a unique Suit-Me Sizing system that provides three easy-to-follow options for men who want to find their best clothing measurements.

“With the surge in popularity for ordering clothes online we see that 90% of men don’t know their exact size,” explains Kyle Vucko, CEO and founder of online tailor Indochino.com. “We make it easy to figure out exact measurements by offering three options for men to measure themselves.”

The new Suit-Me Sizing feature consists of eight easy-to-follow videos online at Indochino.com. These clear visual guides show exactly where to take clothing measurements and how to measure suits you want to copy. There are three options to help men determine their exact measurements:

Measure-Me is for men who have never measured themselves before. It provides vivid video guides, clear photo instructions, and personalized suggested measurements.
Copy-Me is for men who already have a perfect fitting suit and want to replicate its look and feel. Copy-Me offers simple video and photo guidelines on how to measure your favorite suit.
Tailor-Me offers a downloadable form for men who prefer support with measuring. It can be printed off and taken to a local tailor to fill out; these measurements are then input online.

The new Suit-Me Sizing feature is part of Indochino.com’s quest to make it easy for men to look great. The company has changed the way men buy suits by making it possible to measure yourself, order a tailor-made suit online, and have it delivered to your door in two weeks for under $300.

About Indochino

With offices in Victoria, BC Canada and Shanghai, China, Indochino provides custom tailored, premium quality suits in the latest styles - backed by superior customer service and fast delivery. Indochino meets the fashion needs of busy professionals, hard-to-fit body types, corporate groups, wedding parties and men wanting high quality, custom suits delivered to their door within two weeks.

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