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Twistbox Wins Gold for Its Play for Prizes Product in Mobile Content Awards Ceremony in London
LOS ANGELES-(Business Wire)-August 13, 2008 - Twistbox Entertainment, a leading global provider of mobile content, won the Gold Award in the "Best Entertainment /Information Service" category at the recent Mobile Content Awards 2008 ceremony in London for its Play For Prizes product. Twistbox is a division of Mandalay Media, Inc. (OTCBB: MNDL.ob).
The award was presented at the Visiongain Mobile Content Awards & Conference 2008 June 18-20. The awards are presented in eight categories, with Gold, Silver and Bronze rankings in each.
Play For Prizes from Twistbox is currently available on most major US mobile carriers as well as in Europe. The platform facilitates skill based competition through mobile games from leading publishers and hosts daily, weekly and monthly tournaments. Players compete against each other to win compelling prizes, such as plasma TVs, iPods, gaming consoles, gas cards and gift certificates from prominent retailers including Amazon.com, Target, Walmart and Best Buy. Play For Prizes is designed to ensure that the outcome of the tournaments is 100% skill based and involves no element of chance. Twistbox Play For Prizes platform has several Patents Pending for Skill Based Play across various distribution channels including mobile and on-line.
"This award is a great recognition of the value that our Play For Prizes platform represents to our Operator, Publisher and Promotional partners. We have recently completed extensive qualitative and quantitative research with Frank Magid & Associates to make sure that we deliver the most compelling consumer experience for the category. In addition, we have worked with leading counsel with expertise in skill based game play to ensure that we adhere to local regulations and policies in the United States, Canada and major European, Latin American and Asian markets," said Ian Aaron, CEO of Twistbox.
About Twistbox Entertainment: Twistbox is the foundation company of mobile and interactive offerings from Mandalay Media Inc. (OTCBB: MNDL.ob), a development stage company created by leading executives from the entertainment and investment industries and co-chaired by Peter Guber and Rob Ellin. Twistbox has developed a global distribution footprint through its content publishing platforms and mobile games development capabilities. It has direct on-deck distribution through more than 100 mobile operators, operates in more than 40 countries and has products and services including video rich WAP sites, mobile TV offerings, and mobile games that have so far had more than 100 million plays.
Mandalay Media Safe Harbor Statement: This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, about MNDL. Forward-looking statements are statements that are not historical facts. Such forward-looking statements, based upon the current beliefs and expectations of MNDL's management, are subject to risks and uncertainties, which could cause actual results to differ from the forward-looking statements. The following factors, among others, could cause actual results to differ from those set forth in the forward-looking statements: general economic conditions; geopolitical events and regulatory changes; requirements or changes adversely affecting the businesses in which Twistbox is engaged; demand for the products and services that Twistbox provides, as well as other relevant risks detailed in MNDL's filings with the Securities and Exchange Commission. The information set forth herein should be read in light of such risks. MNDL assumes no obligation to update the information contained in this press release.
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