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"Your Eye Health" Interactive Display Launched at the Minnesota State Fair

MINNEAPOLIS-(Business Wire)-August 7, 2008 - How do the major eye conditions of cataracts, glaucoma, diabetic retinopathy and macular degeneration affect your eye health and vision? Minnesota State Fairgoers will experience what sight may be like with these conditions when the Minnesota Optometric Association (MOA) launches "Your Eye Health," an interactive educational display at the State Fair this August, designed in collaboration with the Science Museum of Minnesota.

The display, partially funded by the American Optometric Association's Healthy Eyes Healthy People grant, is open to all ages at no charge in the KARE-11 HealthFair11 Building.

This one-of-a kind display was designed to raise awareness and educate the public about four major eye conditions (cataracts, glaucoma, diabetic retinopathy and macular degeneration) that may compromise vision and eye health.

The four interactive display stations feature high-definition photographs of both a healthy eye and an eye with the featured disorder. Visitors will be able to experience what vision is like with each condition, by looking through a special monocular viewer at each display station. Each display station has a brief summary of the condition, and MOA member optometrists will be on hand to answer questions.

The "Your Eye health" display is part of the MOA's educational outreach initiatives designed by its members, with goals to begin a traveling educational campaign and to collaborate further with the Science Museum of Minnesota to expand the scope of the interactive display.

"This is not only a hands-on educational display, it is learning through experience," said Dr. Jonathan Schorn, optometrist with Apple Valley Eye Care Clinic, Apple Valley, Minnesota. Dr. Schorn is an MOA board member and display committee member. "We hope to expand the concept as well as bring this experience to people throughout the state," he said.

The MOA booth at the HealthFair11 Building will also offer free OPTOS retinal screenings.

For more information, visit the web site, www.MinnesotaOptometrists.org, or call the Minnesota Optometric Association at 952 841-1122 or 1-800-678-8232.

The Minnesota Optometric Association has over 500 member doctors of optometry around the state. The MOA is committed to furthering awareness of optometrists as primary eye care or family eye doctors and to bringing about change that positively impacts the MOA member doctors and their patients. For more information on the MOA, visit www.MinnesotaOptometrists.com.

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