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Casino Pauma to Launch Fully Integrated PlayAway System
WALTHAM, Mass.-(Business Wire)-August 7, 2008 - GameLogic, Inc., a provider of interactive casino player acquisition and retention solutions, today announced that Casino Pauma has launched the Company's PlayAway(TM) system, beginning with its web-based Fun Play(TM) product. With the launch of GameLogic's Bonus Play(TM) later this month, Casino Pauma will become the first casino to fully integrate its on-property casino management system with GameLogic's PlayAway system to create a seamless on-property and off-property player bonusing experience.
Casino Pauma will offer GameLogic's interactive games to its players who'll be able to play on the web for fun or for bonuses. Bonuses will be redeemable on-property via their current casino management system; meaning redemption can take place at any slot machine or kiosk. Further, the Casino can reward PlayAway bonus credits, for later play on the web, based on any criteria it determines, including player spend. Players can be notified through the slot machine's display or via automated email. GameLogic plans to integrate with other casino management system providers, as well as future server-based gaming systems.
"Integration between PlayAway and the casino management system creates very real opportunities for casino operators and system providers alike," said John E. Taylor, Jr. GameLogic president and chief executive officer. "With seamless communication, casinos, like Casino Pauma, will establish a much more impactful and direct relationship with players off- and on-property, leading to more revenue. Similarly, system providers can extend their reach into the home, helping to prove the value of their current and future technology offerings, which is essential in today's competitive world."
Located in a citrus grove on the Pauma Indian reservation, Casino Pauma offers craps and roulette, as well as card games such as Hold 'Em, Three Card Poker, Four Card Poker, Mini Baccarat, Pai Gow and blackjack and a number of video slots and video poker games.
ABOUT PLAYAWAY, FUN PLAY AND BONUS PLAY
PlayAway is a casino player loyalty and visit acquisition system that is being used successfully by casinos around the United States to drive incremental casino visitation. Fun Play is a suite of free, traditional casino-style Internet games, made available to visitors at the Casino Pauma website (www.casinopauma.com). With Bonus Play, also using Internet games, Palm Club Members will be able to reveal bonuses in an innovative and entertaining manner. The Fun Play and Bonus Play modules of the PlayAway system have been approved by a number of casino regulators throughout the United States.
ABOUT GAMELOGIC
GameLogic, Inc. provides player acquisition and retention solutions to the regulated casino industry. Using patent-pending interactive marketing strategies to reach players when they are away from the casino, GameLogic's products provide casinos with cost efficient and effective ways to attract new players and enhance relationships with existing and lapsed players, all leading to increased property visitation. The Company's PlayAway system, which includes Fun Play, Bonus Play and Money Play modules, enables operators to leverage the tremendous popularity of online games to build and strengthen customer relationships. Based in Waltham, MA, the Company was founded by the creators of Gamesville, one of the biggest, most successful pioneers of online entertainment and marketing and promotion systems. Investors include Bain Capital Ventures, General Catalyst and Maveron. For more information, please visit www.gamelogic.com.
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