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Infiniti and Hearst Magazines Present 'The Infiniti House of Inspiration' at the 58th Annual Pebble Beach Concours d'Elegance
NEW YORK-(Business Wire)-August 6, 2008 - Hearst Magazines' Esquire; Harper's Bazaar; O, The Oprah Magazine; SmartMoney; Town&Country; and Town&Country TRAVEL are joining forces with Infiniti at this year's Pebble Beach Concours D'Elegance to kick off the world's premier celebration of the automobile. The program begins on Wednesday, August 13, with an exclusive event and exhibit titled The Infiniti House of Inspiration, which offers vivid and stylish attention to Infiniti's luxury performance automobiles.
In its tenth year partnering with Pebble Beach Concours d'Elegance, Hearst Magazines will create an innovative and creative space showcasing designs from a variety of disciplines that share Infiniti's inspirational philosophy. Each of the chosen companies and designers will have a display in The Infiniti House of Inspiration, exhibiting their creations in architecture, interior design and fashion. Vendors and designers to be featured include:
— Fambuena
— Paola Lenti
— Carlos Miele
— George Nakashima
— Louis Poulsen
— Duncan Quinn
— Riga
— Ligne Roset
— Stua
— Tsunami Glassworks
"The graceful design of Infiniti vehicles blends perfectly with the art of lavish fashion and home design," says Hearst Magazines Executive Vice President, Chief Marketing Officer and Publishing Director, Michael Clinton. "Bringing Infiniti and Hearst's luxury titles together for The Infiniti House of Inspiration provides the ultimate experience of extravagance."
The Apartment, a New York City based design agency that offers fully integrated branding and marketing, architecture and interior design, will create The Infiniti House of Inspiration, a place where a harmonious lifestyle is awakened and put on display to show, not tell, that details matter and that content is everything. The Apartment has collaborated with dozens of entrepreneurial groups, corporations and individuals to create and evolve brands, products, marketing programs and physical spaces locally and abroad.
The centerpiece of the exhibit will be devoted to Infiniti, with two vehicles—the all-new 2009 Infiniti FX luxury performance crossover and the 2009 Infiniti G sports sedan—displayed in the "driveway" of The Infiniti House of Inspiration. Signage will explain the design concepts behind Infiniti luxury performance automobiles and will draw connections to and place Infiniti within the context of the great designs from the other disciplines surrounding the vehicles.
"The partnership with Hearst for The Infiniti House of Inspiration is a natural brand connection to showcase Infiniti's luxurious vision of modern living," says Ben Poore, vice president of Infiniti marketing. "We're excited to feature the all-new 2009 Infiniti FX and 2009 Infiniti G37 sedan alongside the latest design trends in fashion, home decor and fragrance."
The Infiniti House of Inspiration will open on the evening of Wednesday, August 13, along with the Concours d'Elegance, with an elegant reception for approximately 350 guests, hosted by Hearst and Infiniti. The Infiniti House of Inspiration will remain open to the public until Sunday, August 17.
As part of Infiniti's ongoing commitment to philanthropy, $100 raffle tickets to win the 2009 Infiniti G sports sedan will be sold on site, with proceeds benefiting the Boys & Girls Club of Monterey. Attendees of The Infiniti House of Inspiration who test-drive a vehicle on Friday or Saturday of the weekend event will receive one free raffle ticket.
Media communications agency OMD coordinated the sponsorship; TBWA handled the creative.
About Hearst Magazines:
Hearst Magazines is a unit of Hearst Corporation (www.hearst.com), one of the nation's largest diversified communications companies with interests in magazines, newspapers, digital media, business media and television. As one of the world's largest publishers of monthly magazines, Hearst Magazines has nearly 200 editions around the world, including 18 U.S. titles and 20 magazines in the United Kingdom, published through its wholly owned subsidiary, The National Magazine Company Limited. Hearst reaches more adults than any other publisher of monthly magazines in the U.S. (77.4 million total adults, according to MRI, fall 07). Through its digital media unit, Hearst Magazines operates 23 web sites and nine mobile sites for brands such as Cosmopolitan, Esquire, Good Housekeeping, Marie Claire and Seventeen, as well as non-magazine brand sites such as TheDailyGreen.com, MisQuinceMag.com and MyPromStyle.com. In 2007, Hearst Digital acquired the eCrush Network (eCRUSH.com, eSPIN.com), Kaboodle.com and RealAge.com to round out its growing portfolio of interests for teens and women.
About Infiniti:
Infiniti offers a full-line of luxury performance automobiles, including the G sports coupe and sedan, the M luxury performance sedan, FX luxury performance crossover, QX full-size luxury SUV, and the EX personal luxury crossover. More information about Infiniti and its Total Ownership Experience(a) can be found at Infiniti.com.
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