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North Carolina Museum of Art Streamlines Email Communications through Contactology
DURHAM, N.C.-(Business Wire)-August 5, 2008 - Contactology, a provider of email marketing and online survey technologies, announced that the North Carolina Museum of Art (NCMA) has transitioned from an in-house system to its web-based application to effectively target members and other interested parties with the latest museum news and events.
"After an extensive search that included many national providers, we selected Contactology based on the quality of enterprise-level features and level of personalized service," commented Jennifer Warner, NCMA marketing manager.
Today, multiple departments within the museum send a combined average of almost 33,000 sends per month through Contactology. The museum's education department sends bi-monthly e-newsletters to teachers promoting workshops, family programs, and other educational events. The membership department sends monthly e-newsletters and event invitations to members. The museum's performing arts and film department forwards weekly emails highlighting its seasonal film program. The marketing team sends monthly e-newsletters to opt-in recipients as well as periodic event reminders. Finally, Contactology is also used internally to send a monthly newsletter to over 350 museum volunteers.
Each department has its own log-in to manage their unique contact list and create new content. Content is routed for review and approval to the marketing team to ensure proper formatting and message consistency. In addition, the marketing team is now able to map out a museum-wide email calendar to ensure communication is evenly distributed according to a pre-defined schedule and there is no overlap.
"Although we have different users with a wide variety of experience and skill levels, Contactology has allowed everyone to think like marketers," said Warner. "Contactology has focused our cross-departmental communications together into one cohesive unit - we know that every communication sent is well-written, accurate, properly formatted, and conveys a consistent marketing message."
The greatest success with regards to email marketing the Museum has experienced to date is the ability to effectively monitor and analyze all of the different ways in which they are "touching" contacts with museum-related information. Previously, the Museum did not have a precise way of measuring the effectiveness or success of an email campaign. The Museum can now easily relate a spike in web traffic or event registrations to a campaign. The marketing team is able to track open and click-thru rates to determine interest in certain topics, adjusting future campaigns accordingly.
"Contactology provides us with an inexpensive way to communicate instantly with our target audience," said Warner. "In our case, email is much more economical than a printed mailer. Managing an email address within the system is easier than managing a physical mailing address. If an email is rejected, it doesn't cost us anything. If we send out a mailer to a bad address, we've wasted valuable time and resources."
About North Carolina Museum of Art
The North Carolina Museum of Art's permanent collection spans more than 5,000 years, from ancient Egypt to the present, making it one of the premier visual arts museums in the Southeast. The Museum uses its collection to provide educational, aesthetic, intellectual and cultural experiences for the citizens of North Carolina and beyond. The Museum offers a series of changing national touring exhibitions, classes, lectures, family activities, films and concerts.
The North Carolina Museum of Art, Lawrence J. Wheeler, director, is located at 2110 Blue Ridge Road in Raleigh. It is the Art Museum of the State of North Carolina, Michael F. Easley, governor, and an agency of the Department of Cultural Resources, Lisbeth C. Evans, secretary. Museum hours are Tuesday-Saturday, 9 a.m. to 5 p.m.; Sunday, 10 a.m. to 5 p.m. In addition, the Museum is open until 9 p.m. every Friday. Closed Monday. Admission is free.
Visit NCMA's web site at www.ncartmuseum.org.
About Contactology
Contactology is a complete communication tool that packages email, surveys and contact management into one application. Send email through our intuitive web-based interface or create and send with our industry-first solution, EasyCast. EasyCast utilizes standard desktop email applications such as Microsoft Outlook to create e-mail campaigns while also providing the tracking and deliverability benefits of our web-based application. In addition, Contactology provides developers with the means to integrate e-mail within their own applications and infrastructure via our extensive API.
For more information, please visit www.contactology.com. To schedule a product demo, call us at 1-866-363-0670.
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