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UCI Awards PG&E Top Utility Communicator Honors
HOUSTON-(Business Wire)-July 17, 2008 - The top utility communicator in the United States is PG&E, says Utility Communicators International (UCI), which recently announced the winners of the annual Better Communications Competition, the advertising profession's oldest continuous creative communications competition in America.
PG&E, a large, California-based utility topped dozens of gas, electric, and water utilities for the top honor at the association's annual meeting at the Hilton Washington Hotel in Washington, D.C.
"PG&E's creative consistency and integration of marketing, conservation, public relations and image campaigns clearly makes it one of the best utility communication organizations in the North America," said Lora Spiller, chairman of the competition and director of advertising for Dominion Resources in Richmond, Virginia.
"Utility communications continue to be vital to business success," said Spiller, "and clear and memorable communications is one of the keys. PG&E's internal and external communications exemplify the best."
Other top utility communicators in the contest included:
— Gulf Power
— Manitoba Hydro
— Mississippi Power
— Alabama Power
— Avista
— WPS
— Dominion
— Tacoma Public Utilities
— Global Water
— SRP
— TVA
UCI is an international association of communication professionals including electric and gas utilities, water companies, the advertising agencies serving these companies, media outlets and service organizations involved with utility organizations. The 87-year-old professional organization's members adhere to a strict code of conduct that encourages clear and honest communications.
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