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The Sunless Tanners Market in the United States 2008-2012: Trends, Forecasts and Consumer Attitudes

DUBLIN, Ireland-(Business Wire)-July 3, 2008 - Research and Markets (http://www.researchandmarkets.com/research/c2ff22/sunless_tanners_in) has announced the addition of the "Sunless Tanners in the United States 2008" report to their offering.

The market for sunless tanning products has recently surged, thanks to a barrage of new product introductions in the body and facial moisturizer categories. However, the market is already showing signs of cooling, as consumers remain on the fence about whether sunless tanning is an effective way to make their skin look better. While Mintel expects robust sales growth through 2012, performance in the next two years will be critical in determining whether the current craze is sustainable or just a fad.

Analysis and insights offered in this report include:

- how the landscape has changed with the introduction of new product segments

- how effective marketing has been in launching new products and changing perceptions

- which new brands are penetrating the market and how

- where consumer segmentation is headed in the future

Key Topics Covered:

- Growth declines after initial surge

- Market Size and Forecast

- Retail Channels

- Market Drivers

- Leading Companies

- Brand Qualities