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With over 20 Thousand Unique Visitors Per Month - EthnicEvents.com Grows and Takes on a Life of Its Own
NEW YORK-(Business Wire)-July 2, 2008 - Throughout the years, Global has developed many products from its proprietary research to its latest venture www.ethnicevents.com. The site is now experiencing rapid growth. With over 20 thousand unique visitors per month, it is the only marketing portal of its kind and lists over 1500 upcoming ethnic events throughout the U.S., as well as news and blogs from contributors worldwide. Global Advertising Strategies created EthnicEvents.com as a way to connect easily and successfully with the ever-expanding multicultural environment in which we live. It was designed as a user-friendly one-stop-shop committed to assisting multicultural marketing professionals uncover ideas, gather resources, find inspiration, and enhance their careers by providing access to a comprehensive, searchable directory of ethnic events, as well as photos and coverage of past events; industry related news; and a job board dedicated to multicultural marketing-oriented employment opportunities.
"For many years we have worked with our clients to create products to enhance awareness of their brands within the U.S.'s multicultural communities. EthnicEvents.com was the natural evolution in connecting them with event and sponsorship opportunities throughout the country in a manner that provides them with a greater return on their marketing dollars," stated Givi Topchishvili, President of Global Advertising Strategies. "As a leading agency we are committed to educating our clients about all segments of the American Consumer marketplace."
Having initially launched in November 2007, like all other websites it has gone through its growing phases and its natural evolution. In March 2008, Project Director Luba Tolkachyov overhauled the site to include a proprietary multicultural news section, featured events, and an international blog that provides the U.S. marketplace with insight on marketing activities from leading market innovators in such countries as the U.K., France, Canada and soon to come Australia. The site also provides RSS feeds to some of the most pertinent news articles from leading industry press. With the upcoming presidential election, we have also seen a rise in traffic hailing from both the Obama and McCain camps, as well as from leading multinational corporations.
Most recently, contributing writers Theresa Walsh and Global Advertising Strategies' Corporate Communications Manager Monique Tapie released an article on Black Music Month and The Essence Music Festival being held in New Orleans starting July 3rd. The main sponsor Coca-Cola is featured in the article and will have postings of pictures and write-ups on the events taking place, both Musical and Philanthropical. To view the article and Coca-Cola's postings please go to www.ethnicevents.com.
About Global Advertising Strategies:
Global Advertising Strategies www.ethnicusa.com is a New York based full-service marketing and advertising agency dedicated to helping its clients bridge the perceptual gaps between cultures both in and outside of the U.S. Global has helped clients grow business with consumers in the General Market and with those from over 35 different ethnic communities. The agency provides a full-service offering of traditional advertising services, events & public relations and interactive services.
Global is also the developer and owner of such properties as www.ethnicevents.com, an online portal for multicultural marketing professionals; www.beyondhispanic.com a series of conferences which concentrates on profitable U.S. cultural markets beyond Hispanic; and www.advisionawards.com the only international Russian language advertising awards program based in the U.S.
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