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Research and Markets: An Analysis of the Challenges and Opportunities Facing the Butter, Margarine and Table Spreads Market in the United States 2008
DUBLIN, Ireland-(Business Wire)-July 2, 2008 - Research and Markets (http://www.researchandmarkets.com/research/9aefbd/butter_margarine) has announced the addition of the "Butter, Margarine and Table Spreads in the United States 2008" report to their offering.
The $5 billion market for butter, margarine, and table spreads is challenged by rising costs for suppliers. In addition, competition from healthier alternatives like olive oil are effecting the market for butter. Mintel examines these market challenges and identifies opportunities for suppliers, marketers, and retailers to increase sales. Mintel also investigates:
- Which products are most affected by raw materials costs and what trends in retail may force the price of butter up in the next year
- How alternatives to butter, including products and preparation methods, are affecting sales and why some healthier for you spreads are doubling sales while similar spreads are seeing sales declines
- How past sales trends for butter and margarine differ from today's trends, and what future sales trends will look like
- How per capita butter consumption has changed in light of recent health trends, and how suppliers are responding with new products -0- *T Key Topics Covered: - Overview - Individual campaigns - Butter and Margarine Usage - Brands - Attitudes and Motivations - General behaviors about and attitudes towards cooking habits - Consumer Attitudes: Cooking, Shopping, Flavor, and Health - Health beliefs - Race and Ethnicity Companies Mentioned: - Land O'Lakes Inc. - Wal-Mart Stores (USA) - GFA Brands Inc. - Keller's Creamery LP - U.S. Department of Agriculture - Target Corporation - Unilever USA - Food and Drug Administration - Horizon Organic - Centers for Disease Control and Prevention - U.S. Environmental Protection Agency - American Heart Association, Inc. - Dean Foods Company - Organic Valley Family of Farms - U.S. Bureau of Labor Statistics - The Kroger Co. - ConAgra Foods, Inc - Tillamook County Creamery Association - National Association of Margarine Manufacturers (NAMM) - Old Orchard Brands LLC - SAM's Club - Whole Foods Market Inc - H. E. Butt Grocery Company - Albertsons Inc. - Supervalu Inc - Bristol Farms - Costco Wholesale Corporation - Atkins Nutritionals, Inc. - Weight Watchers International Inc. - McNeil Consumer Nutritionals UK Ltd - Michael Foods Inc. - Johnson & Johnson - YouTube, Inc. - Organic Trade Association - Food Marketing Institute - International Dairy Foods Association - Grocery Manufacturers of America (GMA) - Private Label Manufacturers Association (PLMA) - International Food Information Council Foundation (IFIC) - American Institute of Food Distribution - American Butter Institute *T
For more information visit http://www.researchandmarkets.com/research/9aefbd/butter_margarine.
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