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Heavy Metal, Inc. Acquires Options Media Group Holdings, Inc. and Completes a $3.94 Million Private Placement

HALLANDALE, Fla.-(Business Wire)-July 1, 2008 - Heavy Metal, Inc. (OTCBB: HVYM), a Nevada corporation, today announced the acquisition of Options Media Group Holdings, Inc , an email marketing and list management company focused primarily on large volume marketers. Upon closing of the acquisition on June 23, 2008, Heavy Metal changed its name to Options Media Group Holdings, Inc. ("Options Media").

Immediately following the closing of the acquisition, Options Media sold $3,940,500 of its Units in a private placement offering to accredited investors for 13,135,000 Options Media shares of common stock and a three year detachable warrant to purchase 6,567,500 shares of common stock at $0.50 per share. A portion of the proceeds from the Private Placement were used to finance the cash portion of the purchase price of the acquisition. In connection with the Private Placement, Ladenburg Thalmann & Co. Inc. acted as an advisor.

Simultaneously with the acquisition, Scott Frohman and Hakan Koyuncu were appointed as directors of Options Media. Options Media also appointed the following persons to serve as executive officers: Scott Frohman as Chief Executive Officer, President and Chairman and Adam Wasserman as Interim Chief Financial Officer.

Following the closing of the acquisition, there were 40,135,000 shares of Options Media's common stock issued and outstanding.

In connection with the Private Placement, the Company agreed to file a registration statement for the resale of the common stock underlying the securities on or before and to use its best efforts to cause, and to maintain, the effectiveness of the registration statement.

Options Media provides on-demand e-mail marketing and e-mail list management for large volume marketers. Our clients use our e-mail marketing product to more effectively and efficiently create, send and track professional and affordable permission-based e-mail marketing campaigns. With these campaigns, our clients can build stronger relationships with their customers, clients and members, increase sales and expand membership. Our e-mail marketing product incorporates a wide range of user-friendly tools to import and manage contact lists and intuitive reporting to track campaign effectiveness. In January 2008, we introduced an e-mail list management product that complements our e-mail marketing product and enables customers who upload e-mail lists to realize a profit at no cost to them by enabling us to send advertisements to the persons on their list.

Mr. Scott Frohman, the new Chief Executive Officer of Options Media stated, "I am pleased to have completed this transaction as it enables us to broaden our investor base and create a liquid market for our stock. It also provides us the opportunity to access the market to financially support the rapid growth of our Company as a significant need for on-demand electronic marketing exists. The capital raised will be utilized to further assist in creating attractive marketing solutions, proprietary email campaign lists and increasing our already strong customer pipeline. We are focused on leveraging the Company's versatile email platform and strong business model to increase shareholder value. With a proven and experienced management team, strong marketing products and a broad clientele base, we believe that the Company is well positioned to take advantage of our significant market opportunity."

As an Email Service Provider the Company generates hundreds of thousands of e-mail subscribers for their marketing efforts each month to provide to clients. Key benefits that drive adoption of e-mail marketing include the following:

— E-mail marketing enables organizations to tailor messages to specific audiences and enables recipients to respond through links to websites.

— The cycle from concept through design and execution for e-mail marketing is much shorter in length compared to direct mail because there is no need to print and mail. Reducing cycle time allows organizations to rapidly respond to market conditions and opportunities.

— E-mail marketing combines low costs with tracked responses leading to an attractive return on investment.

The Company believes most existing alternatives for e-mail marketing are poorly suited to meet the needs of large volume marketers. In particular, general e-mail applications and services such as Microsoft Outlook(R), America Online(R) or Microsoft Hotmail(R) are generally designed for one-to-one e-mails. They do not easily incorporate the formatting, graphics, and links necessary to produce professional-looking e-mail marketing campaigns. They also limit the number of recipients per e-mail and do not have the reporting capabilities to allow users to evaluate the effectiveness of their e-mail marketing campaigns. Finally, they do not provide regulatory compliance tools to assist the sender in complying with anti-spam requirements.

As a result, Options Media believes there is an opportunity for an e-mail marketing solution tailored to the needs of large volume marketers. These users seek an affordable, easy-to-use e-mail marketing solution with a professional appearance and reliable performance. Options Media provides custom e-mail delivery solutions for with a convenient, effective and affordable way for large marketers to communicate with their constituents. Options Media provides our email service product on an on-demand basis through a standard web browser. This model enables us to deploy and maintain a secure and scalable application that is easy for our clients to affordably implement. Our e-mail marketing clients pay a monthly subscription fee that generally ranges between $350 per month and $20,000 per month based on the amount of server space established for the client.

While the majority of our revenue is derived from our e-mail marketing product, our new e-mail list management product is a growing component of our business. Through our e-mail list management product, customers upload their email contact lists onto our servers for management. In particular, we can manage and market our customers' lists and make them available to advertisers who are trying to reach a similar customer base. Generally, we split all revenue generated from a client's e-mail list with that client on a 50/50 basis. We are committed to growing every client's list asset by applying effective list management strategies that have worked well in the past.

For more information on the Company, please review our Form 8-K filing that can be found at www.sec.gov.

FORWARD - LOOKING STATEMENTS

The statements in this Release relating to the opportunities presented by the lack of existing alternatives of email marketing for large volume marketers, our ability to provide the needs of large volume marketers, our ability to grow our client's email list through effective list management strategies and the opportunities presented by the acquisition are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Additionally, words such as "expects," "anticipates," "intends," "believes," "will" and similar words are used to identify forward-looking statements.

The results anticipated by any or all of these forward-looking statements might not occur. Important factors, uncertainties and risks that may cause actual results to differ materially from these forward-looking statements include reliance on a limited number of customers, lack of market demand, cyclical nature of our markets, future capital requirements, competition and issues which generally affect public trading markets. We undertake no obligation to publicly update or revise any forward-looking statements, whether as the result of new information, future events or otherwise. For more information regarding some of the ongoing risks and uncertainties of our business, see the risk factors contained in our Form 8-K filed June 25, 2008.

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