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ePrize, Worldwide Leader in Interactive Promotions, Chooses iRise to Visualize Concepts for Clients
EL SEGUNDO, Calif.-(Business Wire)-July 1, 2008 - iRise(R), the world's leading visualization solutions company, announced today that ePrize, the worldwide leader in interactive promotions, has chosen iRise to visualize promotions it creates and manages for global companies. By mocking up the concepts in high fidelity and iterating solutions from there, ePrize is able to present clients with a life-like representation of what the promotion will really look like before going through the expense of coding the final version.
For each client, ePrize develops custom concepts and quickly iterates to a solution which best matches the client's needs, be it an advergame, sweepstakes or other promotion type.
"Our customers understand the positive viral nature of promotions and brand power they generate," said Drew Bennett, senior vice president of product development at ePrize, a 350+ person company headquartered in Pleasant Ridge, MI. "We chose iRise because of its sophistication and ease of use. In terms of overall project scope, we've experienced an improvement in time savings of 25%, in addition to the bigger benefit of eliminating rework, confusion and ambiguity. Our clients couldn't be more impressed and it's all because we can quickly simulate in iRise."
Prior to iRise, ePrize used wire frames to create static screen shots that would showcase the look and feel of a proposed design. On a typical project ePrize has five iRise users - from product managers to user interface (UI) developers - that produce simulated promotions which are reviewed by up to 30 stakeholders. They have leveraged the iDoc, an encapsulated interactive document that allows the simulation to be emailed for decision-makers' feedback.
"Visualization gives our customers the ability to iterate often and quickly in order to land on the right answer dramatically earlier in the process," said Maurice Martin, president, chief operating officer and founder of iRise. "ePrize sets a high bar because it can offer clients a way to fully experience campaigns before any expensive coding happens. The process of collaborating with their clients in rapid iterations using interactive simulations ensures high customer satisfaction and repeat business."
ePrize team members are also active members of Catalyze, a user community which brings together usability professionals, business analysts, product managers and professionals responsible for defining and designing software applications. Catalyze also offers a secure, iRise-only section for discussing ideas and sharing content amongst customers.
iRise offers collaborative software platform that enables businesses to quickly visualize and "test market" applications before a single line of code is written. For the first time, business people can validate what they need, and then communicate their ideas to others using visualizations that replicate the exact look, feel and behavior of the proposed solution, taking the guesswork out of application definition. Just as computer-aided design (CAD) tools transformed the automotive, aerospace and semiconductor industries iRise is now transforming the global business application market.
With thousands of projects completed successfully, the value of visualization has proven to be enormous for businesses in highly competitive markets:
— Get to market twice as fast;
— Eliminate 30% of project costs;
— Ensure success of global sourcing strategies; and,
— Improve customer experience.
About ePrize, LLC
As the worldwide leader of interactive promotions, ePrize creates one-to-one relationships between advertisers and their individual customers. With a focus on motivating specific consumer behavior, campaigns range from online sweepstakes to global points-based loyalty programs. Since 1999, ePrize successfully has launched more than 4,000 promotions for 74 of the top 100 brands (as ranked by Advertising Age), including Coca-Cola, American Express, Dell, General Motors, The Gap, Yahoo!, Southwest Airlines, P&G, Disney and Subway. ePrize's more than 350 professionals are dedicated to delivering extraordinary service, along with immediate and measurable results. Headquartered in Detroit, the company also has offices in New York, Chicago, Los Angeles, Dallas, and London. For more information, visit www.eprize.com.
About iRise
iRise is the world's leading provider of visualization software for business applications. Visualization is quickly becoming a critical competitive advantage for businesses to more effectively communicate their needs to technology teams and give everyone involved the ability to fully experience applications before they are built. Companies of all sizes like UPS, Wachovia, Manpower, CompuCredit, Capgemini, and many others use iRise to "test drive" their applications before building, which accelerates time to revenue, improves customer experience, and drives costs down. At iRise, our vision is that by 2020, all business software will be visualized before being built, the same way that every car, airplane, and building is visualized today. Headquartered in El Segundo, Calif., iRise is backed by Morgan Stanley Venture Partners, and Deutsche Bank, and has sales offices across North America.
iRise is a registered trademark of iRise. All other companies and products mentioned are trademarks and property of their respective owners.
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