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Powered Debuts Social Marketing Workshop with Josh Bernoff in Dallas
AUSTIN, Texas-(Business Wire)-July 1, 2008 - Powered, a leading provider of social commerce solutions, today announced the company will host a Social Marketing Workshop, titled How to Create a Social Marketing Blueprint for Your Business, at the Westin Park Central in Dallas, Texas on Thursday, July 17, 2008. The half-day event features a full slate of informative presentations, interactive sessions, hands-on group exercises and networking opportunities on how to effectively use social capabilities to drive measurable results, and includes a special appearance by Josh Bernoff, Forrester Research vice president and coauthor of Groundswell: Winning in a World Transformed by Social Technologies (Harvard Business Press, April 2008).
"Many companies want to make social marketing a part of their overall strategy but are unsure how to get started," said Buck Krawczyk, vice president of marketing at Powered. "Powered's social marketing workshop offers an easy way for marketers to develop a framework that's been proven with major brands and they'll get first-hand advice from Josh Bernoff, an industry expert in social program development. We're very pleased to offer this important new resource for social marketing success."
Workshop attendees will gain practical advice on evaluating, developing, implementing and measuring successful social initiatives and leave with the tools they need to create an effective social marketing blueprint for their business, including:
— A solid framework and methodology for building a social marketing strategy
— A clear understanding of social marketing tactics and applications
— Best practice examples of how to apply social marketing to discover new business opportunities, enter new markets and develop new products
Registration for How to Create a Social Marketing Blueprint for Your Business is currently open at http://forms.powered.com/forms/socialblueprint. Seating is limited and reservations are required. For more information, please visit www.powered.com.
About Powered Inc.
Austin-based Powered Inc. is the market and technology leader in social marketing solutions that engage consumers and move them from consideration to purchase faster. Powered provides a proven way for the world's largest brands to use social marketing to drive sales, build brand loyalty and deliver a significantly higher ROI than other marketing programs. Manufacturers, retailers, media properties and web publishers also rely on Powered to gain new insights into consumer attitudes and buying behavior. Powered clients include Atkins, BusinessWeek, HP, iVillage, Motorola, RadioShack, Sanofi Aventis, Shire and Sony, among others. For more information, visit www.powered.com.
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