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SHOP.COM(TM) Continues to Add Top Names to Its Merchant Roster
MONTEREY, Calif.-(Business Wire)-June 30, 2008 - SHOP.COM(TM), the destination comparison shopping engine designed for women, today announced several new additions to its ever-expanding list of merchants. This month, 19 new merchants, including New York & Company, Bluefly, Spafinder and Jockey are all being added to the SHOP.COM platform.
"New York & Company, Bluefly and Spafinder are all terrific brands whose appeal to our core demographic makes them excellent additions to our merchant lineup," says Bruce Sellers, President and co-Founder of SHOP.COM. "A good shopping experience requires providing consumers with lots of choices, but a great shopping experience is the result of providing them with the right choices. More isn't necessarily better if it isn't on target, and these great merchants are exactly on target for what our customers want to buy."
While merchants such as New York & Company, Bluefly and Spafinder are all joining as part of SHOP.COM's CPC (cost-per-click) program, others, such as Jockey and Smashbox Cosmetics are joining as part of the site's CPO (cost-per-order) program which further leverages the multi-merchant features of its patented OneCart(R) technology.
"Just like consumers, merchants appreciate choice as well," says Sellers. "By offering merchants their choice of CPC or CPO, we're attracting both large, mainstream merchants in addition to specialty, niche merchants, and that increasingly allows us to give our customers easy access to the all of the merchants and brands that matter most to them."
Visitors to SHOP.COM can now browse items being offered by top apparel and wellness retailers:
— New York & Company - New York & Company is a nationwide specialty retailer of fashionable, attractively priced women's apparel, accessories and beauty, offering customers the latest, "must-have" trends for every season.
— Bluefly - Founded in 1998, Bluefly is a leading online retailer of designer brands, fashion trends and superior value.
— Spafinder - SpaFinder is a company dedicated to the global spa marketplace and connecting consumers and providers everywhere, everyday.
— Jockey - Jockey's purpose is to "to satisfy the human need for comfort." A private company founded in 1876, Jockey began as a tiny hosiery business grew and then expanded into underwear. Today Jockey is known for its comfortable undergarments and activewear.
In addition to New York & Company, Bluefly, Spafinder and Jockey, SHOP.COM customers are now also able to browse and purchase items from:
— Ritz Camera
— Smashbox Cosmetics
— The Tog Shop
— StrawberryNet
— Appleseed's
— DealYard
— Gingerbread Monkeys
— CompactAppliance
— Furniture.com
— Lumber Liquidator
— Nimli
— Electronics Expo
— Do-Dah Doodles
— Cookies Kids
About SHOP.COM
SHOP.COM is the destination comparison shopping engine that merchandises to women and leverages the multi-merchant features of its patented OneCart(R) technology. Designed with the busy woman in mind, SHOP.COM offers an authoritative selection of products from well-known brand name merchants and high quality specialty retailers. Privately-held, SHOP.COM is a California-based company with offices in New York City and London. For more information, visit the company's website at www.SHOP.COM.
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