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Shape Foods Partners with Emmy Award-Winning Chef, Christina Pirello
BRANDON, Manitoba-(Business Wire)-June 18, 2008 - Shape Foods Inc., producer of all natural, culinary quality flax oil products, inked an agreement with Christina Pirello, chef and Emmy Award-winning TV host, to be spokeswoman for its newly released Heart Shape Flax Oils. Pirello is host of the PBS television series "Christina Cooks" and author of Cooking The Whole Foods Way and Cook Your Way To The Life You Want. As part of the partnership, Pirello will make personal appearances, develop recipes and educate consumers about the benefits of the Heart Shape Flax Oil and Oil Blends.
"I am extremely passionate about the link between food and health. If consumers better understand how different foods directly affect their wellbeing, they will perhaps make healthier diet decisions," said Pirello. "It is for this reason I am so excited about my partnership with Shape Foods Heart Shape products. Because they are culinary quality and shelf-stable, Heart Shape Flax Oils can be easily incorporated into a healthy lifestyle."
A leukemia survivor, Pirello attributes her recovery and ongoing health to a whole foods diet, which includes regular flax oil intake. Flax oil contains high levels of Omega-3 alpha-linolenic acid, which has been reported to reduce inflammation, help enhance joint mobility, repair tissue, build muscle and improve skin, hair and nail health.
Pirello has prepared several recipes using Shape Foods Heart Shape Flax Oil and Heart Shape Flax Oil Blends, including the following: -0- *T Pineapple Curry Vinaigrette 3 tablespoons Heart Shape Flax, Olive and Sunflower Oil Blend 1 teaspoon curry powder 1/2 teaspoon cumin 1/2 teaspoon sea salt Cracked black pepper 1/4 cup fresh pineapple juice 2 tablespoons red wine vinegar 3 fresh scallions, finely minced Combine ingredients in a small bowl and whisk to blend dressing. *T
For more recipes, please visit www.shapefoods.com/recipes.html.
Flax is the richest plant source of Omega-3 available in today's marketplace. While the health benefits of flax oil have been touted for many years, flax oil's shelf life was short and taste considered unpleasant. However, Shape Foods' production process yields the industry's first culinary quality, 100 percent-pure flax oil. The result is a rich, superior tasting flax oil with a two year shelf life that does not require refrigeration until after it is opened.
Heart Shape Flax Oil and Flax Oil Blends marry the purest flax, olive and sunflower oils, a process that makes traditional Mediterranean oils even healthier. Available in the olive oil aisle at supermarkets, suggested retail price for a 250ml bottle of Heart Shape is $9.99.
About Christina Pirello
As host of the PBS series Christina Cooks and author of Cooking The Whole Foods Way and Cook Your Way To The Life You Want, Christina Pirello is a renowned whole foods chef. Diagnosed with leukemia at age 26, the doctors said that at the time there was no cure. With her friend (now husband) Robert, Pirello began a diet consisting of whole foods, mainly whole grains, beans and vegetables. It took two months before doctors saw any changes in her blood, but after one and a half years, Pirello regained her health and showed no signs of cancer. She remains cancer free and a fervent advocate of a whole foods, macrobiotic diet. For more information on Pirello, visit www.christinacooks.com.
About Shape Foods Inc.
Shape Foods Inc., a privately owned company based in Brandon, Manitoba, Canada, was founded in 2004 with the goal of providing consumers the highest-quality, best-tasting flax oil products in the world. Shape operates out of a $17 million, 70,000 square-foot state-of-the-art production plant. The facility is capable of crushing 40 tons of flax per day procured from 100,000 acres in the region. This year Shape Foods launches its Heart Shape Flax Oils, a line of 100 percent pure quality, shelf-stable flax oils. Heart Shape oils do not need to be refrigerated until opened, due to the Shape Foods proprietary production process. Heart Shape Flax Oil is a plant-based source of ALA Omega-3 and Omega-6 essential fatty acids, which the body cannot produce on its own, but are necessary for normal development and health. Flax oil is reported to reduce inflammation, which is the underlying cause to many illnesses, including cardiovascular disease. Among other attributes, flax oil has been reported to help enhance joint mobility, repair tissue, build muscle and improve skin, hair and nail health. Used as a fine culinary finishing oil and salad dressing, Heart Shape Flax Oils present a healthier alternative to traditional olive oil and nutritional fish oil products. For more information, visit www.shapefoods.com.
Photos and Product Samples Available.
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