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Major Portuguese Soccer Club Wins Three Awards for Viral Campaign Powered by ATG

CAMBRIDGE, Mass.-(Business Wire)-June 18, 2008 - ATG (Art Technology Group, Inc.), the premier provider of e-commerce software and platform-neutral optimization services, congratulates Sporting, a Portuguese soccer club, which has won three prestigious awards from marketing media channels ad:tech, MarketingSherpa and Portuguese-based Meios & Publicidade magazine. Sporting's viral marketing campaign, powered by ATG's eStara Click to Call service, enabled the Portuguese soccer club to directly connect Sporting fans with a pre-recorded phone call from coach Paulo Bento, igniting enthusiasm by giving them the sensation of interacting directly with this very popular sports personality.

The first award for the Sporting campaign came from ad:tech, winning in the category for "Best Direct Response Campaign," presented during ad:tech's 11th annual awards ceremony at ad:tech San Francisco, on April 15, 2008. Sporting also received recognition from the readers of Portugal's leading marketing and communications magazine, Meios & Publicidade, for "Originality & Innovation" and was honored at the magazine's awards banquet on May 29, 2008. Finally, the most recent accolade for the Sporting campaign was for the 2008 MarketingSherpa Viral Marketing Hall of Fame, where the campaign was featured in a June 3 article.

The Sporting campaign first appeared on Sporting's Web site (www.Sporting.pt), asking viewers to supply a name and telephone number to learn how they could help the team succeed. Users who entered this information saw a brief video clip of the team in the locker room where Coach Paulo Bento receives a team roster with a missing member. The coach then sees the viewer's name on the list and takes out his cell phone. Powered by eStara Click to Call, the viewer's own phone rings and the coach urges the viewer to get to the stadium fast. Within two weeks of the viral advertising campaign, Sporting.pt drew 610,000 visits - resulting in 1,500 new memberships.

"eStara Click to Call allowed Sporting to attract fans and tap into their enthusiasm in a way never before possible," said Andre Rocha, director of marketing, Sporting. "The campaign created a personal connection between our team and each Web site visitor, helping to strengthen our relationship with the public and get many more visitors excited about Sporting. The interactive campaign exceeded our expectations and we were very pleased with the results - so we're quite happy that others are now acknowledging what a terrific program this was for us, too."

"Sporting's campaign demonstrates how beneficial investing in personalized Web experiences can be for companies looking to inject life into their online brand," said Cliff Conneighton, ATG senior vice president of marketing. "We are proud that our click to call technology played a critical role in the success of Sporting's campaign and it is an honor to see that initiative receive such praise from prestigious marketing organizations."

To watch an example of the advertising campaign please visit: http://www.youtube.com/watch?v=gQ42Kf_SFkE

eStara Click to Call is part of the ATG e-Commerce Optimization Services product line, which quickly and dramatically lifts conversion rates and order sizes for any e-commerce site. These on demand (SaaS) services, including automated recommendations and services that connect online shoppers to a live agent interaction, deliver the capabilities that quickly lift Web revenue, and can be deployed easily and rapidly to any Web site, even those not running on the ATG platform. ATG's e-commerce optimization services include:

— ATG Recommendations, an automated recommendations service that uses a patented technology known as "statistical relational learning" to assess what site content and product recommendations are best for a given customer. ATG Recommendations automatically delivers recommendations that incorporate the real time click-stream behavior of the visitor as it occurs.

— eStara Connections Services

— eStara Click to Call and Click to Chat improve conversion rates and order size by providing an immediate and direct bridge between a company's Web site and its sales agents. Click to Call and Click to Chat engage buyers selectively and proactively during a Web session when a buyer's behavior indicates need for a live interaction, and moves them seamlessly from the Web into live dialogue with an agent via phone or online chat.

— eStara Call Tracking enables marketers to track inbound phone leads and more accurately measure pay-for-performance campaigns. Powered by a sophisticated IP-based infrastructure, Call Tracking brings low-cost, scalability and reliability to prove performance across channels.

About ATG

A trusted, global specialist in e-commerce, ATG (Art Technology Group, Inc., NASDAQ: ARTG) has spent the last decade focused on helping the world's premier brands maximize the success of their online businesses. The ATG Commerce application suite is the top-rated platform for powering highly personalized, efficient and effective e-commerce sites. The company offers a line of platform-neutral, SaaS-based ATG e-Commerce Optimization Services, which can be easily added to any Web site to increase conversions and order size. ATG customers include progressive, innovative online brands like AT&T, Best Buy, Bulgari, Coca Cola, Continental Airlines, CVS, Dell, Diane von Furstenberg, DirecTV, eLuxury, El Corte Ingles, Expedia, France Telecom, Harvard Business School Publishing, Hewlett-Packard, Hilton, HSBC, Intuit, Jenny Craig, Louis Vuitton, Macy's, Mercedes Benz, Meredith, Microsoft, Neiman Marcus, New York & Company, NutriSystem, OfficeMax, PayPal, Philips, Procter & Gamble, Sears, Sony, Symantec, Target, T-Mobile, Tommy Hilfiger, Urban Outfitters, Verizon, Viacom, Vodafone and Walgreens. For more information, please visit http://www.atg.com.

(C) 2008 Art Technology Group, Inc. ATG and Art Technology Group are registered trademarks, and ATG Wisdom is a trademark of Art Technology Group, Inc. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

This press release contains forward-looking statements for purposes of the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. These statements involve known and unknown risks and uncertainties that may cause ATG's actual results, levels of activity, performance or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by such forward-looking statements. Important risk factors affecting ATG's business generally may be found in its periodic reports and registration statements filed with the Securities and Exchange Commission at www.sec.gov . Risk factors related to the subject matter of this press release include the possibility that the ATG product deployment will not be successful, on time or significantly enhance the user's Internet experience or will not increase customer revenue across brands; that those customers leveraging ATG will not have the opportunity to increase revenue and decrease future costs; the need to adapt to rapid changes so products do not become obsolete; the possibility of errors in ATG's software products; the possibility that the solution will not make customer implementations faster or more flexible or permit the customer to meet its customer-facing or infrastructure requirements; that the ATG product will not continue to be integrated with third party applications servers or will not support all Web services enabled systems; that ATG's product strategy may change in the future; and the risks and costs of intellectual property litigation. ATG undertakes no obligation to update any of the forward-looking statements after the date of this press release.

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