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Wizzard Media Signs Podcast Ad Deal with Panasonic
PITTSBURGH-(Business Wire)-June 18, 2008 - Wizzard Media (AMEX:WZE), the world's largest podcasting network, announced today that Panasonic has launched a podcast advertising effort, in support of the Panasonic VIERA(R) line of HDTV's, across a targeted selection of audio programs on the Wizzard Media Network. Each ad is being implemented through Wizzard's dynamic ad insertion tool and certified through Nielsen//NetRatings.
Panasonic is the leading brand of Matsushita Electric Industrial Co., Ltd. (NYSE: MC). The agreement was negotiated with Media Kitchen, Panasonic's advertising agency for the Viera line.
"Through advertising in 'subscribable' media, Panasonic will reach their precise demographic in the form of a highly targeted, opt-in audience," said Jim Else, Wizzard's vice president, advertising sales. "We are pleased to provide Panasonic with an effective medium in which to successfully deliver their message."
In April, Edison Media Research released a study that profiles today's podcast consumer, noting that most podcast consumers are more likely to have a college degree and earn in excess of $75,000 annually.
About Wizzard Media
Wizzard Media is the industry's leading podcast hosting network, with an unprecedented one billion-plus download requests in 2007. Podcasts are a means for independent and professional content creators to publish audio and video shows for the world to enjoy over the Internet or on mp3 players, such as the Apple iPod and the Microsoft Zune. Podcasting is a relatively new phenomenon, but Wizzard Media collectively broadcasts millions of podcast downloads per day through media aggregators like Apple's iTunes, Microsoft's Zune Marketplace and other podcast aggregators. For more information, please visit www.wizzard.tv. Wizzard Media is a division of Wizzard Software, a leader in speech technology development.
Legal Notice from Wizzard Media
Legal Notice Regarding Forward-Looking Statements: "Forward-looking Statements" as defined in the Private Securities litigation Reform Act of 1995 may be included in this news release. These statements relate to future events or our future financial performance. These statements are only predictions and may differ materially from actual future results or events. We disclaim any intention or obligation to revise any forward-looking statements whether as a result of new information, future developments or otherwise. There are important risk factors that could cause actual results to differ from those contained in forward-looking statements, including, but not limited to risks associated with changes in general economic and business conditions, actions of our competitors, the extent to which we are able to develop new services and markets for our services, the time and expense involved in such development activities, the level of demand and market acceptance of our services, changes in our business strategies and acts of terror against the United States.
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