News

Latest Report Provides the Names and Affiliated Institutions of the Most Influential Key Opinion Leaders in the US Breast Cancer Market

DUBLIN, Ireland-(Business Wire)-June 18, 2008 - Research and Markets (http://www.researchandmarkets.com/research/e20591/key_opinion_leader) has announced the addition of the "Key Opinion Leader Mapping. Breast Cancer: USA Landscape Analysis. Special Focus on KOLs of Tomorrow." report to their offering.

Pharma's appetite for KOLs is growing. This report provides the names and affiliated institutions of the most influential Key Opinion Leaders in the US Breast Cancer Market and shows how they are connected and influence each other. We analyzed who will be the KOLs of tomorrow and whose influence is on decline.

Scope

— Overview of the current and future Key Opinion Leader Landscape (M.D.s as well as hospitals) in the US breast cancer market.

— Actionable Segmentation of Key Opinion Leaders for particular roles like: Who are the best for peer conversion, who are the best for market entry and who are the best for advocacy; as well as particular potential tasks, such as advisory board members, consultants, investigators, education, etc.

— Identification of KOLs of Tomorrow (Rising and Sinking Stars) based on dynamic network analysis.

— 28 Detailed as well as four 10,000 foot Strategy Maps (Network Visualizations) of doctor-to-doctor network relations and the clusters they form around proposed or opposed therapies.

Reasons to Purchase Report

— Invest into the right KOLs for advisory boards, expert speakers, consulting engagements, investigation sites etc.

— Shorten your lead time and precisely deploy limited resources for maximum Key Account Management impact.

— Foster trust with influencers and KOLs of tomorrow. They are more accessible, more open to innovation and require less investment.

— Evidence validates Experience. While a large part of the report will validate your market experience, our sophisticated algorithms and understanding of the market will provide an objective edge on the covert market dynamics. Information you can't afford, to not have.

— Understand and cultivate doctor's chains of influence (direct and indirect peer pressure). It will help you to optimize the impact of business intelligence and product advocacy. And it will help you to launch successfully and quickly build a critical mass of product supporters.

— As a complimentary add on to the report we offer two hours of personal consulting on how to best put this knowledge into action and increase the ROI on your KOL Management.

We all influence each other. Opinion, decision and innovation are formed in networks of patients, decision makers and experts. It's a decisive competitive advantage in terms of speed and costs to know key players and key links critical to your goal achievement, be it in your role as executive officer, medical director, marketing or product manager, or lobbyist. Different departments and companies turn to physicians to engage them as advisory board members, expert speakers, clinical investigators or consultants.

Key Topics Covered:

I. Introduction

II. A Network based Approach to KOL Management

III. Overall KOL Landscape Description of the US Breast Cancer Market

IV. KOL Affinity Cluster Analysis

V. Key Actor Analysis and KOL Segmentation

VI. Key Opinion Leaders of Tomorrow and Rising KOLs

VII. Underlying Methodology - Social Network Analysis (SNA)

VIII. About the Underlying KOL Report

IX. About the Author

X. Appendix - Further Charts & Rankings

Companies Mentioned: