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Research and Markets: Unified Communications Trend Analysis to 2012 Identifies the Major Trends Affecting the Market and Predicts How Those Trends Will Evolve
DUBLIN, Ireland-(Business Wire)-June 18, 2008 - Research and Markets (http://www.researchandmarkets.com/research/218a20/unified_communicat) has announced the addition of the "Unified Communications: Trend Analysis to 2012 (Strategic Focus)" report to their offering.
Introduction
Unified communications (UC) is evolving from a concept to a more mature solution stack. However, there is still a lot of confusion in the market about what actually constitutes UC. This report is going to define UC and provide clarity to vendors and investors, by identifying the key market trends and forecasting future growth opportunities.
Scope
Identifies penetration of UC solutions by vertical markets and highlights the industries which are planning the most Greenfield investments.
Forecasts the growth potential of different regions by estimating enterprise unified communications expenditure within those regions.
Defines the unified communications portfolio of applications and sets out the technology evolution.
Analyzes the competitive landscape by evaluating vendor strategies and determining their position in the market.
Report Highlights
The market for unified communications solutions is undoubtedly growing but a comprehensive analysis of the market reveals that growth is being hindered by enterprise pain points not being completely addressed, and vendors' marketing strategies not clearly demonstrating a return on investment.
There is a diverse competitive landscape with traditional communication vendors and new entrants all claiming to offer the leading unified communications solution. Partnerships between these new entrants and the established communication vendors is behind some claims from vendors to offer a 'end-to-end' solution.
Channel to market is important and vendors should consider enterprise preferences for a hosted or on-premise solution, and make full use of resellers and partners. It is also important to target key messages at the right individuals within enterprises and be aware of budget constraints and a desire to adopt UC technologies in a piecemeal manner.
Reasons to Purchase
Identifies the major trends affecting the market and predicts how those trends will evolve.
Offers insight into the unified communications market based upon primary data and perceptive analysis.
Covers the breadth of the UC market, helping decision makers understand market opportunities and the best ways to address those opportunities.
Key Topics Covered:
Overview 1
Catalyst 1
Summary 1
Key Messages 2
The market for UC solutions is set to grow considerably 2
The cost of implementation is the biggest inhibitor of investments in UC 2
Instant messaging and enterprise mobility are judged the largest security threats 2
Unified communications has not made a significant impact on flexible working 2
Partnerships and mergers are defining the competitive landscape for UC solutions 2
The majority of enterprises prefer to purchase through a reseller and deploy on-site 2
3
Table of figures 4
Table of tables 4
Market Opportunity 5
Unified communications can improve productivity and reduce human latency 5
Defining unified communications 5
The market for UC solutions is set to grow considerably 6
The penetration of UC solutions is increasing steadily 7
Similar numbers of greenfield investments are being made in all four UC technology areas 7
Messaging has the highest current penetration 8
Rates of investment and penetration vary by geography, industry and company size 9
North America and Western Europe will show the largest growth in absolute terms 9
Voice/data network convergence was not enterprises largest area of expenditure in 2007 10
Penetration of voice/data convergence is highest in the financial industries, particularly retail banking 12
Healthcare is planning the most greenfield investments in UC technology 13
There are differing levels of penetration and growth rates between large and small enterprises 13
Technology Evolution 16
Unified communications is emerging from voice/data convergence 16
The migration of telephony from TDM to IP is relatively slow 17
Key technologies and applications which comprise the UC solution are evolving 18
Contact centers are monitoring developments in unified communications 19
Unified communications has not made a significant impact on flexible working 20
Most UC technologies will be adopted in the medium term 21
Customer Impact 22
There are four types of workers that can benefit from UC 22
Customer experience is driving investments in convergence solutions 23
Standardizing systems and infrastructure is also a consideration for enterprises 24
The increase in flexible working could be a driver of demand for UC 24
Vendors need to prove return on investment of flexible working 24
The cost of implementation is the biggest inhibitor of investments in UC 24
Legacy hardware is both a driver and an inhibitor for growth in the UC market 26
Instant messaging and enterprise mobility are judged the largest security threats 26
Vendors have to prove return on investment 27
Competitive Landscape 28
Partnerships and mergers are shaping the vendor market for UC solutions 28
Microsoft and IBM have burst into the unified communications market 28
IBM 28
Microsoft 29
Cisco, Siemens Enterprise, Avaya, and Nortel are UC market leaders 29
Cisco has the greatest mindshare of the leading vendors but there are regional variations 31
Cisco has the largest degree of mindshare but five other vendors have an established presence 31
Regional mindshare reflects vendors market strengths 32
Microsoft Office Communicator leads IM mindshare 32
Go to Market 34
Vendors should utilize partners and resellers to address enterprise requirements 34
The majority of enterprises prefer to purchase through a reseller and deploy on-site 34
Vendors should target the CEO and CIO when marketing their solutions 35
Both the CEO and CIO are likely to have some degree of influence over investments decisions 35
Go to market recommendations 36
UC adoption is increasing but will remain a low priority for many enterprises 36
Vendors should market UC as improving productivity and reducing human latency 36
Financial institutions are more receptive to new technologies 36
There will be a slow migration from TDM PBXs to IP PBXs 37
Partnerships are key in vendors route to market 37
Appendix
List of Tables
List of Figures
For more information visit http://www.researchandmarkets.com/research/218a20/unified_communicat
Source: Datamonitor
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