News
The Orchard Announces Promotions and Hires to Support Its Rapid Growth
NEW YORK-(Business Wire)-June 18, 2008 - The Orchard (NASDAQ: ORCD), a global leader in digital music and entertainment, today announced the promotions of three senior executives, as well as two new strategic hires.
Executive Promotions
Brad Navin has been named Executive Vice President & General Manager. Mr. Navin, who joined the Orchard in 2004, previously served as Orchard's Vice President of Global Licensing and Operations. In his new role, Mr. Navin oversees The Orchard's music & video licensing, artist & label management, marketing & promotions, corporate communications, the European offices, and Orchard's Film, TV & advertising synchronization group.
Dan Pifer has been named Executive Vice President Operations & Technology, having previously served as Vice President of the department. Mr. Pifer oversees all operations and technology for The Orchard, including content management, encoding and delivery; technology product design, development and management; IT infrastructure and support; mechanical licensing administration and accounting systems; and creative services. Mr. Pifer became involved with The Orchard when he joined Dimensional Associates (Orchard's controlling stockholder) in 2003, and has previously worked with other Dimensional-owned companies, including leading independent digital retailer eMusic.
Steve Haase has been named Senior Vice President of Business Development. Previously Vice President of Business Development, Mr. Haase has been an executive at The Orchard since its inception in 1997, and was the first hire of Orchard co-founders Richard Gottehrer and Scott Cohen. Mr. Haase is responsible for brokering all digital music and video service sales relationships throughout the world, and with this change, Mr. Haase now also oversees The Orchard's Brand Entertainment division as well as other non-traditional business areas such as Web 2.0 platforms and online gaming.
Strategic Hires
Alexis H. Shapiro joins The Orchard as Senior Counsel. Responsible for initiating and maintaining programs and procedures for management of day-to-day corporate activities, Ms. Shapiro oversees the company's SEC filings, management of stock option and award programs and SOX compliance. Ms. Shapiro was previously with the firm Pryor Cashman LLP, where she focused on general corporate, securities, mergers & acquisitions and private equity law, and has over a decade of corporate legal expertise. She is a member of the New York State Bar.
Deana Graffeo joins the company as Director of Corporate Marketing and Communications. In this newly created position, Ms. Graffeo spearheads The Orchard's global corporate communications, marketing communications and media relations initiatives. An eight-year veteran of music and technology public relations, Ms. Graffeo previously worked for renowned companies and brands such as AOL Music, Knitting Factory Entertainment and Shore Fire Media, as well as former VUNet USA properties MP3.com, eMusic, GetMusic and RollingStone.com.
"For the past five years, Brad, Dan and Steve have worked together as a team to help build our company. Their well-deserved promotions are testament to the business acumen and leadership they exhibit everyday - The Orchard's rapid growth speaks to their talents and abilities. And, they play a vital role in maintaining The Orchard's culture of excellence, and making the company such a fun place to work," said Greg Scholl, President and Chief Executive. "In Alexis and Deana, we are fortunate to have two exceptionally talented executives who bring necessary experience and leadership to important areas in the next phase of The Orchard's exciting evolution," Scholl continued.
Mr. Navin, Mr. Pifer, Mr.Haase, Ms. Shapiro and Ms. Graffeo are all based out of The Orchard's NY Headquarters.
About The Orchard(R)
The Orchard (NASDAQ: ORCD) controls and globally distributes more than 1.1 million songs and over 3,000 hours of video programming through hundreds of digital stores (e.g. iTunes, eMusic, Google, Netflix) and mobile carriers (e.g. Verizon, Vodafone, Bell Canada, Moderate, 3). With operations in 28 countries, The Orchard drives sales for its label, retailer, brand, and agency clients through innovative marketing and promotional campaigns; brand entertainment programs; and film, advertising, gaming and television licensing. A pioneer in digital music and media services, The Orchard fosters creativity and independence. For more information, please visit us at www.theorchard.com. The Orchard is a registered trademark and The Orchard logo is a service mark of Orchard Enterprises NY, Inc. All Rights Reserved.
Forward Looking Statements
This release may contain certain forward-looking statements within the meaning of Federal Securities laws that are subject to certain risks and uncertainties and involve factors that may cause actual results to differ materially from those projected or suggested. Factors that could cause actual results to differ materially from those in forward-looking statements include, but are not limited to, (i) the ability of The Orchard to capitalize on its business strategy, (ii) the ability of The Orchard to take advantage of opportunities for revenue expansion, and (iii) management's ability to continue to reduce costs following the merger. Undue reliance should not be placed on such forward-looking statements as they speak only as of the date hereof, and The Orchard undertakes no obligation to update these statements to reflect subsequent events or circumstances except as may be required by law. Additional factors that could cause actual results to differ materially from those projected or suggested in any forward-looking statements are contained in The Orchard's most recent periodic reports on Form 10-K and Form 10-Q that are filed with the Securities and Exchange Commission.
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