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BNI's Dr. Ivan Misner Offers Referral Marketing Tips to International Audience
UPLAND, Calif.-(Business Wire)-June 18, 2008 - When Frank De Raffele, creator and host of the Entrepreneurial Excellence Radio Show, asked Dr. Ivan Misner, Founder and Chairman of BNI, the world's largest referral organization, to be on his radio show weekly with a segment entitled "The Referral Marketing Tip," Dr. Misner thought it was a great idea but suggested it would be even better if De Raffele partnered with him on the weekly tip. The segment, which debuted on Monday, June 16th, consists of a four minute referral marketing tip for the entrepreneur and the tips are given via an interesting and engaging conversational banter between the two business experts.
The "Referral Marketing Tip" will play at the bottom of the hour each show and each four minute segment will cover topics such as: The VCP process, the Givers Gain philosophy, committing to a relationship, developing a network, forming strategic alliances, the Butterfly Effect, and many more.
Each Entrepreneurial Excellence show, complete with Misner's segment, is archived on the show's website (www.EERadioShow.com) which allows anybody from anywhere in the world to listen via the web anytime and download for podcasts.
Questions? Call Misner at BNI Headquarters in the USA at 1-909-608-7575.
BNI (www.bni.com) is the world's largest business networking organization, with more than 5,000 chapters in 39 countries worldwide. BNI's Founder & Chairman, Dr. Ivan Misner is the author of several books including Masters of Sales, the latest addition to his bestselling Masters Series (www.Mastersbooks.com), and the #1 best-seller, Truth or Delusion—Busting Networking's Biggest Myths (www.TruthorDelusion.com). He is also the Senior Partner for the Referral Institute (www.referralinstitute.com), a referral training company with operations around the world.
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