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Nielsen RingScan Adds AT&T as Mobile Sales Data Provider
WHITE PLAINS, N.Y.-(Business Wire)-June 17, 2008 - Nielsen RingScan, a service of The Nielsen Company, has increased its mobile market ringtone data tracking and coverage with the addition of AT&T Mobility's weekly ringtone sales data. Through the expansion, Nielsen RingScan data will now represent ringtone sales of every major US mobile carrier. AT&T, in addition to providing sales data, will also provide weekly ringback sales results for inclusion in Nielsen RingScan's newest report, ringback tracking, scheduled to debut later this year.
"The addition of AT&T to our RingScan tracking service is a significant benefit for our clients and the mobile entertainment industry," said Nielsen RingScan GM Paul Leakas. "Ringtones continue to be the leader of mobile download sales and AT&T represents an important new channel for RingScan's point-of-sale tracking service." -0- *T 2008 YTD Top 10 Mastertones (Through Week Ending: 06/08/2008) Rank Artist Title 1 Lil Wayne Lollipop 2 Flo Rida Low 3 Usher Love In This Club (Ft. Young Jeezy) 4 Chris Brown With You 5 Ray J Sexy Can I 6 Leona Lewis Bleeding Love 7 Mariah Carey Touch My Body 8 Webbie Independent 9 Jordin Sparks No Air duet (Ft. Chris Brown) 10 Rick Ross The Boss (Ft. T-Pain) *T
Source: Billboard Hot RingMasters / Nielsen RingScan
About Nielsen RingScan
Nielsen RingScan tracks mobile ringtone sales (ringback, voice, polyphonic, and mastertones) through compiling data from U.S. mobile carriers, aggregators and other mobile entertainment retailers. Nielsen RingScan is part of Nielsen Entertainment, which provides information and analysis tools and marketing solutions to the global entertainment industry. Through Nielsen RingScan and sister company Nielsen Mobile, the world's leading provider of syndicated research to the mobile industry, The Nielsen Company provides a complete view of both mobile content consumers and markets.
About The Nielsen Company
The Nielsen Company is a global information and media company with leading market positions in marketing information (ACNielsen), media information (Nielsen Media Research), online intelligence (NetRatings and BuzzMetrics), mobile measurement (Nielsen Mobile), trade shows and business publications (Billboard, The Hollywood Reporter, Adweek). The privately held company is active in more than 100 countries, with headquarters in Haarlem, the Netherlands, and New York, USA. For more information, please visit, www.nielsen.com.
Technorati: ringtones ringbacks mastertones voice tones polyphonic ringtones
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