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Melville Unveils Revolutionary New 'Melville Smartwire(sm)' System
BIRMINGHAM, England-(Business Wire)-May 6, 2008 - Melville Exhibition & Event Services Limited, a GES Worldwide Network company, successfully unveiled their revolutionary new "Melville Smartwire(sm)" electrical system at the Homebuyer and Property Investor Show 2008 which took place on the 7th - 9th March at ExCeL London.
Integrating itself seamlessly into Melville's existing Sodem and Octanorm stock, Melville Smartwire(sm) creates a totally new and vastly improved experience for shell scheme exhibitors particularly, being clean, green and quick to install.
Melville Smartwire(sm) has many advantages when compared to conventional methods of providing power and lighting to shell scheme stands including;
— Faster Installation - whenever Melville Smartwire(sm) is used it reduces considerably the amount of time required to install electrics to shell scheme.
— Flexibility - moving sockets, lighting and all peripheral electrical items has never been easier or faster due to the flexible nature of Melville Smartwire(sm).
— Environmentally Friendly - Melville is dedicated to offering green solutions to our clients and our investment in Melville Smartwire(sm) is further proof of our determination to achieve this goal, being totally reusable with no cable wastage and using low wattage fittings.
— Aesthetic Improvement - because Melville Smartwire(sm) integrates itself fully into the shell scheme, it delivers vast improvements in the look and feel of a stand, with no exposed wiring, PVC tape or cable ties used.
— Reduced Stand Cleaning - as Melville Smartwire(sm) does not use conventional cabling the amount of cleaning required for shell scheme stands becomes minimal, with no electrical wire offcuts or sleeving left behind after installation.
In short, Melville Smartwire(sm) represents the biggest leap forward for exhibition electrics in the United Kingdom in at least twenty years and will undoubtedly become the benchmark for excellence with respect to the supply of power and lighting to shell scheme exhibitors.
Commenting on the successful launch, Melville CEO Nick Marshall says: "We are delighted after months of research, development and investment to have successfully introduced Melville Smartwire(sm) at the Homebuyer and Property Investor Show 2008. Melville Smartwire(sm) will undoubtedly revolutionize the way we traditionally look and handle exhibition electrical installations and only further our reputation for delivering exciting and innovative products into the marketplace."
Homebuyer Events Event Director Kelly Talbot adds: "We were delighted that Homebuyer was the first show to use the new Melville Smartwire(sm) electrical system, having proved itself even better than we imagined!"
"Due to the flexibility of the system our installation time was reduced and exhibitors really enjoyed the benefits of sockets and lighting being moved so quickly and easily, even the cleaners applauded it because of the vast reduction in waste."
"In all, it didn't disappoint in any shape or form, undoubtedly adding to the overall Homebuyer show experience with the feedback gained so far from our exhibitors being without exception very positive."
About Melville
Melville Exhibition & Event Services is the UK's leading all services exhibition and event supplier with offices in Birmingham, London, Manchester & Glasgow. Melville is a GES Worldwide Network company. GES is a subsidiary of Viad Corp (NYSE:VVI).
Melville provides a wide range of event services including stand design and build, electrical installations including theatrical lighting, graphic services, logistics, furniture hire, floor coverings, venue services, data and registration and floor planning services.
Melville produces many well-known shows including the UK's largest exhibition the Spring Fair, The British International Motor show, Clothes show live and Ipex. For more information visit www.melville.co.uk.
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