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Diatect Retains Jamison Golf Group to Promote 'Fire Ant Killer' Product Awareness
HEBER CITY, Utah-(Business Wire)-May 6, 2008 - Diatect International Corporation (OTCBB:DTCT), an emerging provider of eco-friendly insect control products, today announced that it has retained Jamison Golf Group, a full service media and public relations agency, to promote the company's "Fire Ant Killer" product to the golf course industry in Florida, the state most economically impacted by fire ant infestations in the U.S.
Jamison will create and implement a comprehensive publicity campaign for the "Fire Ant Killer" that targets golf course owners and superintendents. The firm will be responsible for gathering market data, stimulating sales and increasing awareness for the product by working with golf trade publications and producing media segments as appropriate.
Michael Orr, Diatect's Chief Marketing Officer, said, "It is important for Diatect to increase product awareness in Florida and the golf course industry is an excellent market to target. Fire ants pose a serious threat to players and golf course owners alike. We are confident that Jamison will assist us in finding new ways to promote Diatect's products in this industry."
About Jamison Golf Group
Jamison Golf Group is a leader in media and public relations in the golf industry. Jamison's clients include Mystic Dunes Golf Club, Plantation Golf Resort & Spa and Timacuan Golf Club. Jamison also manages the non-profit International Network of Golf and produces the Golfpac Travel & Golf TV show on Sun Sports.
About Diatect International
Diatect is an emerging global provider of eco-friendly insecticides for agricultural, commercial and at-home use. The company's proprietary formulations are EPA-registered and uniquely balance maximum efficacy with ecological sensitivity. Diatect sells its product lines through wholesale distributors, retailers and the Internet. Diatect products represent the green generation of pest control. For more information, visit http://www.deadbugsnaturally.com or http://www.diatect.com.
An investment profile is available at http://www.hawkassociates.com/profile/dtct.cfm.
Contact Diatect Shareholder Services at 435-654-4370, e-mail: shareholderservices@diatect.com, or Antonella Montagna or Julie Marshall, Hawk Associates, 305-451-1888, e-mail: diatect@hawkassociates.com. To receive e-mail notice of future releases sign up at http://www.hawkassociates.com/about/alert.
Safe-Harbor Statement under the Private Securities Litigation Reform Act of 1995: This press release may contain forward-looking information within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended (the Exchange Act), including all statements that are not statements of historical fact regarding the intent, belief or current expectations of the company, its directors or its officers with respect to, among other things: (i) the company's financing plans; (ii) trends affecting the company's financial condition or results of operations; (iii) the company's growth strategy and operating strategy; and (iv) the declaration and payment of dividends. The words "may," "would," "will," "expect," "estimate," "anticipate," "believe," "intend" and similar expressions and variations thereof are intended to identify forward-looking statements. Investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, many of which are beyond the company's ability to control, and that actual results may differ materially from those projected in the forward-looking statements as a result of various factors including the risk disclosed in the company's Forms 10-K and 10-Q filed with the SEC.
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