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Green Mountain Coffee Offers One-Day Sale On Four Fair Trade Certified(TM) Coffees in Honor of World Fair Trade Day
WATERBURY, Vt.-(Business Wire)-May 6, 2008 - Green Mountain Coffee, the coffee segment of Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR), is offering a one-day sale on four Single Origin, Fair Trade Certified(TM) coffees in celebration of World Fair Trade Day.
On Saturday, May 10, 2008, coffee lovers can save 20% on purchases of 10 ounce bags of Sumatran Lake Tawar, Kenyan Highland Cooperatives, Colombian Fair Trade Select, and Mexican Decaf Huatusco Cooperative. The discount is available for website and phone orders that day only, and customers must use promo code 7200-2242.
Beans for these Single Origin, Fair Trade Certified(TM) coffees are sourced from some of the finest growing regions in the world and are produced by farms with whom Green Mountain Coffee has cultivated direct relationships. All four are Fair Trade Certified(TM), meaning small-scale farmers were paid a fair price for their beans. Fair Trade allows farmers to reinvest in their coffee and communities.
About Green Mountain Coffee Roasters
Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR) is recognized as a leader in the specialty coffee industry for its award-winning coffees and successful business practices. The Company sells over 100 high quality selections, including Fair Trade Certified(TM) and organic coffees under the Green Mountain Coffee Roasters(R) and Newman's Own(R) Organics brands. While the majority of the Company's revenue is derived from its wholesale, direct mail, and e-commerce operations (www.GreenMountainCoffee.com), it also owns Keurig, Incorporated, a pioneer and leading manufacturer of gourmet single-cup brewing systems. Green Mountain Coffee Roasters was ranked No. 1 on the list of "100 Best Corporate Citizens" in 2006 and 2007, and has been recognized repeatedly by Forbes, Fortune Small Business, and the Society of Human Resource Management as an innovative, high-growth, socially responsible company.
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