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Destination Television Signs Digital Signage Agreement with AccuWeather.com
FORT LAUDERDALE, Fla.-(Business Wire)-March 13, 2008 - Destination Television, Inc. (OTCBB:DSTV) has executed a digital signage reseller agreement with AccuWeather.com to provide digital weather solutions for relevant Destination Television locations.
AccuWeather.com delivers weather information and reports that gain audience, presenting vendors with an opportunity to maximize advertising impact. With a team consisting of 113 meteorologists, AccuWeather.com provides the industry's most accurate, localized and entertaining weather data to enhance the graphics and intrinsic value of Destination Television's network platforms. The relevant weather information and customizable content from AccuWeather.com draw attention to screens, improving retention for advertisements between weather segments.
Destination Television's core business is the implementation of private television networks and digital signage solution in high traffic leisure destinations. Destination Television's current network broadcasts Bar TV, Gym TV and Hotel TV, airs first run Hollywood blockbuster movie trailers, and new and catalogued music videos. All are strategically placed with quality digital advertising.
"Destination Television is excited about the addition of AccuWeather.com as our core content weather provider as we continue toward engineered digital signage solutions that work for our customers," Gordon Scott Venters, President and CEO, stated today.
"We look forward to partnering with Destination Television to deliver digital signage weather content that will help their solution reach even more viewers," said Scott Homan, Director of Out-of-Home Digital Media at AccuWeather.com. "We feel our content is an excellent fit and look forward to continued success."
About AccuWeather, Inc. and AccuWeather.com
AccuWeather, The World's Weather Authority(R), presents accurate, localized, branded forecasts and severe weather bulletins to over 110 million Americans each day via the Internet, mobile devices and IPTV, through the airwaves, in print and on digital signage. The 113 meteorologists at AccuWeather deliver a portfolio of customized products and services to media, business, government, and institutions, and inform millions of visitors worldwide through the free AccuWeather.com website. AccuWeather also provides content onto more than 20,000 third-party Internet sites, including CNN Interactive, ABC's owned and operated stations, The Washington Post and The New York Times. Visit www.accuweather.com for more information.
About Destination Television, Inc.
Destination Television, Inc. (OTCBB:DSTV) is a core provider of entertainment content for out-of-home media, utilizing first run Hollywood blockbuster movie trailers and new music videos together with dynamic digital advertisements creating its unique brand of "Advertainment." Destination Television currently operates its own networks, Bar TV, Gym TV, and Hotel TV and has national network affiliations reaching hundreds of locations and millions of viewers every month. Visit www.destinationtelevision.com for more information.
"Destination Television" is a registered trademark of Destination Television, Inc.
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