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PlayNetwork's David Brewster to Be Featured on SXSW Music Conference Panel
REDMOND, Wash. & AUSTIN, Texas-(Business Wire)-March 12, 2008 - PlayNetwork, Inc., a global leader in providing signature media experiences for businesses, today announced David Brewster, Senior Vice President, Marketing and Creative Services, will participate in the panel "This Year's Model: Brand Labels" on Saturday, March 15, 2008, at the annual SXSW Music Conference. The panel will highlight PlayNetwork's long-time partnership with Starbucks as the company's in-store music and related services provider.
With more than 11 years of successfully combining the power of music with leading brands, David is the perfect choice to help educate attendees on how to navigate the evolving world of artist, label and brand relationships. Full details of the session are below. -0- *T What: PlayNetwork's David Brewster participates in the SXSW "This Year's Model: Brand Labels" panel Who: David Brewster, Senior Vice President, North America Music and Messaging for PlayNetwork. Brewster joined PlayNetwork in July 2005 after a period of consulting work, and was appointed Senior Vice President, Promotional Services in November 2005, and Senior Vice President, Marketing and Creative Services in August 2007. From 1997 to 2004, David directed the music and entertainment business at Starbucks Coffee Company. He helped craft a seamless customer experience with the Starbucks brand through music, at multiple touch points including in-store programming, custom compilation CDs, targeted sponsorships and through the retail operations of Hear Music stores and website. Where: SXSW Music and Media Conference — part of SXSWeek 2008 Austin Convention Center, Room 16B When: Saturday, March 15 Time: 1:30 PM - 2:45 PM Details: The music business is undergoing a sea of change as name artists become free agents and new artists question the value of the traditional label/publisher relationship. There are only so many movie, TV and game slots to expose new music. Starbucks Hear Music has opened the door to yet another alternative: the brand label. Brands are becoming very active in working with artists in more of a partnership arrangement. The panel will discuss the opportunities and ramifications of this new model. *T
For more information on PlayNetwork or SXSW visit www.PlayNetwork.com or http://2008.sxsw.com/music/conference/
About PlayNetwork
PlayNetwork, Inc. is a global leader in providing signature media experiences for business, PlayNetwork provides branded video (digital signage), audio (music and messaging), promotional media, quality audio/video systems, and professional services that deliver compelling experiences for retail, hospitality, health and fitness, retail banking and other businesses. Established in 1996, Redmond, Washington-based PlayNetwork services leading national brands such as: Abercrombie & Fitch, Brinker International, Chico's, Diesel, Hot Topic, Houlihan's, Petco Animal Supplies, Starbucks Coffee Company, TGI Friday's, The Finish Line and Under Armour. The XM for Business service is now managed by PlayNetwork through a new strategic relationship with XM Satellite Radio. More information is available at www.playnetwork.com or www.xm4biz.com.
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