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National Lampoon to Feature Original Content on Dailymotion
NEW YORK-(Business Wire)-February 19, 2008 - National Lampoon Inc. (AMEX:NLN), the most widely recognized brand in comedy, today announced a licensing deal to place content on Dailymotion, the world's largest independent video sharing site. The agreement will bring National Lampoon's web videos to Dailymotion's global audience. In turn, the two companies will share in advertising revenues generated by the additional content.
The agreement gives Dailymotion access to National Lampoon's acclaimed comedy programming, including its hugely popular webisodes, which have drawn praise from top critics nationwide. National Lampoon will also be providing premium comedy content in HD on the newly launched Dailymotion HD player.
All of National Lampoon's new content will be made available on Dailymotion's Funny channel, where Dailymotion's team will program the licensed content alongside original content from Dailymotion's Motionmaker program for the creative community. Combining professional along with user-generated content around users' areas of interest allows them to more easily discover, view, and share the content they love.
"Dailymotion is proud to include original content from such a well-known and respected brand as National Lampoon," said Dailymotion Executive Chairman Mark Zaleski. "We believe the addition of this content will complement the creative contributions of our MotionMakers and significantly benefit both our users and National Lampoon."
"We're delighted to be joining forces with Dailymotion," stated Daniel Laikin, National Lampoon's Chief Executive Officer. "National Lampoon has found online video to be an invaluable way to introduce new fans to our brand, while generating additional advertiser and sponsor revenue. We are excited about and looking forward to the additional exposure that teaming up with a site with such broad worldwide audience is sure to bring."
About Dailymotion
A top 30 website worldwide (source: Alexa, January 2008), Dailymotion is the world's largest independent video entertainment website (source: Alexa; comScore, December 2007). Every day, over 15,000 new videos are uploaded into Dailymotion's global network of localized video entertainment sites, where the site's creative directors turn the user-generated and licensed content into high-quality entertainment for its almost 50 million monthly unique users. In January 2008, Dailymotion registered over 800 million video views across its global network. The first UGC powered video entertainment site to provide HD, Dailymotion provides high-quality video in a fast, easy-to-use Web site. Dailymotion's mission is to provide the best possible entertainment experience for users and the best marketing opportunities for advertisers, while respecting content protection. For more information, please visit http://www.dailymotion.com
About National Lampoon
National Lampoon, Inc. (AMEX:NLN) has been a dominant force in the US comedy world for almost 40 years, and is currently active in a broad array of media and entertainment segments. These include feature films, television programming, online and interactive entertainment, home video, audio, and book publishing. The Company also owns interests in all major National Lampoon properties, including National Lampoon's Animal House, the National Lampoon Vacation series and National Lampoon's Van Wilder. National Lampoon reaches nearly one in four of all 18 to 24 year old college students in America today. The Company has three core operating divisions: National Lampoon Films, which includes production along with theatrical and video distribution of feature films; College Marketing Division; and National Lampoon Networks, providing humor content through a number of platforms. These include its National Lampoon College TV network, the National Lampoon Humor Network- the most trafficked humor sites on the web, the DrunkUniversity Network, Toga TV.com - the company's broadband channel, and the new National Lampoon Video Network, which includes channels on YouTube, AOL, Yahoo, Joost, and a number of digital video platforms across the Internet. These are all anchored by the award winning comedy website www.nationallampoon.com.
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