News
Tech Data's MyOpportunityTracker(SM) Adds Vendors and Expands Functionality
CLEARWATER, Fla.-(Business Wire)-February 13, 2008 - Tech Data Corporation (NASDAQ:TECD) today announced the addition of 14 more vendors to MyOpportunityTracker(SM), the channel's premier lead-generating e-business tool exclusively available to Tech Data customers. MyOpportunityTracker now provides resellers with service, warranty and software license renewal notifications from 30 manufacturers and software publishers, more than any other renewal tracking tool available in the channel. MyOpportunityTracker is currently generating more than 40,000 active service, warranty and software license renewal sales leads.
"From the techdata.com sales portal to our innovative My tools - MyOrderTracker(TM), MyOpportunityTracker and MyLicenseTracker(SM) - Tech Data continues to strengthen our e-business capabilities," said Doug Riccardi, Tech Data's director, E-Business. "Tech Data is clearly the leader when it comes to delivering innovative tools our customers can use to grow their businesses. With MyOpportunityTracker, we are harnessing our immense transactional database and sales history to proactively deliver tens of thousands of unique, relevant sales leads that our resellers can pursue instantly."
"There is no other tool in the channel like MyOpportunityTracker," said Starr Brown, chief operating officer, Southern Computer Warehouse. "As Tech Data continues to develop, populate and enhance MyOpportunityTracker, it has become an extremely valuable resource for us. With MyOpportunityTracker, we can ensure that we're not missing out on thousands or even tens of thousands of service and software license renewal opportunities."
Enhanced Functionality
In response to reseller requests, Tech Data today also unveiled a new feature for the tool. Resellers can now populate MyOpportunityTracker with their own renewal opportunities, including services, warranties and software licenses they originally purchased through other distributors.
Vendors supported by MyOpportunityTracker include: ADTRAN, APC, Apple, Avocent, Brocade, Brother, CA, Canon, Diskeeper, Eaton, EMC, Enterasys, Fujitsu, HP, IBM, Kodak, Lenovo, Lexmark, Microsoft, Nortel, QLogic, Red Hat, Ricoh, SolarWinds, SonicWALL, Toshiba, Tripp Lite, WatchGuard, WYSE Technology and Xerox.
Proactive Lead Generation
With MyOpportunityTracker, resellers receive notice of service, warranty and software license renewal opportunities as many as 120 days prior to coverage expiration. Resellers can receive and review their renewal notifications anytime through techdata.com or via e-mail. MyOpportunityTracker enables resellers to efficiently sort and prioritize their renewal opportunities by manufacturer, expiration dates and end user to which the original service or solution was sold. Each opportunity includes pricing for new service agreements, warranties and software licenses, as well as potential alternatives such as upgrades to more comprehensive coverage offerings or product enhancements. MyOpportunityTracker also offers quote-building functionality so resellers can instantly add their margin and produce a sales proposal they can forward to end-user customers.
Leading E-Business Services
Tech Data's extensive suite of e-business services are designed to help resellers operate more efficiently and profitably. More than 40,000 reseller employees log on to techdata.com one million times each month to price product, check availability and make purchases. The Web site features an array of tools enabling resellers to more effectively influence end-user purchases, capitalize on new revenue opportunities and maximize the potential of each sale. To learn more, contact (800) 237-8931 or visit www.techdata.com.
About Tech Data
Founded in 1974, Tech Data Corporation (NASDAQ GS:TECD) is a leading distributor of IT products, with more than 90,000 customers in over 100 countries. The company's business model enables technology solution providers, manufacturers and publishers to cost-effectively sell to and support end users ranging from small-to-midsize businesses (SMB) to large enterprises. Ranked 109th on the FORTUNE 500(R), Tech Data generated $21.4 billion in sales for its fiscal year ended January 31, 2007. For more information, visit www.techdata.com.
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