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CA Course Reporters Ready to Bring Birdies, Bogeys and Blogs to Life
MIAMI-(Business Wire)-February 13, 2008 - CA, Inc. (NYSE: CA), one of the world's largest enterprise IT management software companies and the title sponsor of the 2008 World Golf Championships - CA Championship, today announced the creation of a new generation of golf media with its CA Course Reporters program. The program will place four exceptional youths alongside professional golf reporters on the grounds of the 2008 CA Championship at Doral Golf Resort & Spa in Doral, Fla., (March 20-23, 2008). The CA Course Reporters will become the eyes and ears of the tournament for young golf fans around the world, and share their unique experiences through their own blog at www.WorldGolfChampionships.com.
Through its growing partnerships with the Boys & Girls Clubs of America and The First Tee on both a national and local South Florida level, CA has enlisted four youths who display a passion for the game of golf, outstanding scholastic achievement and community involvement in their hometowns to help tell the story of the 2008 CA Championship to other young golf fans. Stefano Diaz (Key Biscayne, Fla.); Andrea (Ellie) Maniery (Sacramento, Calif.); Philip Spano (Bronx, N.Y.); Desi Brantley (Miami, Fla.) will make up the CA corps of reporters who will delve into every aspect of the tournament from interviewing caddies about what it's like to lug around a golf bag for 72 holes in the Florida heat to an inside look at the players' locker room. In addition, the kids will walk the course during the tournament and report on the play of the game's best golfers during their quest to tame the legendary "Blue Monster."
"The CA Course Reporters program is another step in our commitment to help grow the game of golf and teach kids the values, character and skills needed to be successful both on and off the course," said Bill Hughes, senior vice president, Corporate Communications for CA, Inc. "Both the Boys & Girls Clubs of America and The First Tee work extremely hard in making a difference in the lives of youths, and the opportunity to connect with them and give these four great kids an unforgettable life experience is something we are very proud of. Their coverage of our tournament will give young golf fans everywhere instant access and a refreshing, unique look into a world-class golf event."
Along with help from the PGA TOUR and pgatour.com, the course reporters will post entries to their blog beginning with coverage of the practice rounds and player press conferences on Wednesday, March 19, and stretch their reporting through the conclusion of the 2008 CA Championship on Sunday, March 23. Over the course of the tournament, the kids also will have the opportunity to meet and learn from several members of the golf media who will share some of the tricks of the trade when it comes to gaining insight into what it's like to cover a pro golf event from the smallest details to the trophy presentation on Sunday evening.
Here is a look at the foursome of CA Course Reporters:
— Stefano Diaz, 14, began playing golf at the age of 3 and has been a participant at The First Tee Miami since he was 6 years old. He has reached Eagle-level in the First Tee Life Skills Experience. The eighth-grader at Key Biscayne K-8 Center was a member of The First Tee Miami squad (boys ages 13-15) that captured the 2007 Florida State Golf Association Junior Team championship in August of 2007. Born in Valencia, Venezuela, Diaz is extremely active in The First Tee Miami mentor program assisting with clinics and training for younger students. He hopes to continue his golf career at the high school level, and wants to use his love of math to study architecture and pursue a career in golf course design.
— Ellie Maniery, 17, has been a participant at The First Tee of Greater Sacramento since 2003, and has earned her Birdie-level certification in The First Tee Life Skills Experience. She is currently a senior at Loretto High School and serves as co-captain of her school's golf team, in addition to president of the Political Society Club and vice president of the Shakespeare Society Club. Maniery was named a Class of 2008 First Tee Scholar and plans to pursue a Liberal Arts degree at the University of Nevada-Reno.
— Philip Spano, 17, has been a participant at The First Tee of Metropolitan New York for four years and has progressed through the Life Skills Experience achieving Eagle-level certification. The senior at Fordham Preparatory School is involved in the Spanish, Italian, Tutoring and Publishing Clubs, along with serving as a teacher's aide at the New York Botanical Gardens Children's Program and the Reading Excellence and Discovery (READ) Program. Spano was named a Class of 2008 First Tee Scholar and plans to study Engineering at Manhattan College.
— Desi Brantley, 10, has been a member of the Boys & Girls Club in Miami-Dade County since he was 5 years old. Currently a fourth-grader at Parkview Elementary in Opa-Locka, Fla., Desi is an exceptional student who has an affinity for a variety of sports: baseball, football, and golf.
The CA Course Reporters program, along with developing partnerships with the South Florida Golf Foundation and other local organizations, is a unique extension of CA's company values rooted in giving back to the community. Since its inception, the South Florida Golf Foundation has helped raise $14 million for these local organizations, with the CA Championship contributing almost $1 million in 2007. In an effort to grow that number this year, CA will again donate the proceeds of the tournament and drive a number of charitable endeavors that make a difference in the lives of kids within the South Florida community.
CA, Inc. is in its third year as a World Golf Championships sponsor and its second as the title sponsor of the World Golf Championships event at Doral. The CA Championship is the centerpiece of a fully-integrated marketing and sponsorship program designed to leverage CA's visibility among its customers. The global golf marketing strategy also includes broadcast media, brand visibility, customer hospitality and other partnership opportunities. For more information, please visit www.ca.com/sponsorships.
About CA
CA (NYSE: CA), one of the world's largest independent software companies, provides software solutions to unify and simplify(TM) IT management. With CA's Enterprise IT Management (EITM) vision and expertise, organizations can more effectively govern, manage and secure IT to optimize business performance and sustain competitive advantage. Founded in 1976, CA serves customers in virtually every country in the world. For more information, please visit www.ca.com.
About the World Golf Championships
The 2008 season marks the 10th year of the World Golf Championships series. The CA Championship is one of three World Golf Championships sanctioned and organized by the International Federation of PGA Tours, which includes the Asian Tour, European Tour, Japan Golf Tour, PGA TOUR, PGA Tour of Australasia and Sunshine Tour. The other World Golf Championships include the Accenture Match Play Championship and the Bridgestone Invitational.
Copyright (C) 2008 CA. All Rights Reserved. One CA Plaza, Islandia, N.Y. 11749. All trademarks, trade names, service marks, and logos referenced herein belong to their respective companies.
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