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New Study Gives Five Year Forecasts for the Ice Cream Market in Australia
DUBLIN, Ireland-(Business Wire)-February 14, 2008 - Research and Markets (http://www.researchandmarkets.com/reports/c82639) has announced the addition of Euromonitor International's new report: Ice Cream in Australia to their offering.
Our Ice Cream in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2002-2007), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2012 illustrate how the market is set to change.
Product Coverage: impulse ice cream, take-home ice cream, frozen yoghurt and artisinal ice cream
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
— Get a detailed picture of the ice cream industry;
— Pinpoint growth sectors and identify factors driving change;
— Understand the competitive environment, the market's major players and leading brands;
— Use five-year forecasts to assess how the market is predicted to develop.
Executive Summary from Packaged Food in Australia
Packaged food continues to record good growth in 2007
Packaged food continued to enjoy good growth in 2007. Despite increased packaged food prices, due to drought and petrol price hikes, consumers continued to purchase Australian products to support the local industry. Chilled processed food recorded the fastest retail volume and value growth in 2007, partly because these products provide convenience for time-poor consumers. Meanwhile, meal replacement products continued to register negative retail volume and value growth in 2007. Lack of brand awareness and competition from alternative product types are the main reasons for the poor performance of this packaged food category.
Healthier foods emerge in Australia
The growing obesity rate in Australia has encouraged people to become increasingly aware of the importance of healthy lifestyles. The Australian government's campaigns aimed at lowering the obesity rate in the country helped to increase the number of health conscious consumers. As a result, manufacturers launched more low/no fat and sugar packaged food products to meet the increasing demand for healthier food in Australia. In addition, functional packaged food products with, for example, added calcium, vitamins or plant sterols are starting to emerge in Australia, as manufacturers seek ways to increase their value shares.
Artisanal leads packaged food in 2006
Artisanal producers accounted for the highest share of current value sales of packaged food in 2006, largely due to the demands of time-poor consumers. More retail bakery stores are appearing in Australia, offering a wide range of baked products from bread to doughnuts. Multinationals continued to exert a strong influence on packaged food in Australia through major branded players such Nestle Australia Ltd and Cadbury Schweppes Australia Ltd.
Supermarkets/hypermarkets is the main distribution channel in 2007
Supermarkets/hypermarkets remains the dominant distribution channel in packaged food in Australia. Supermarkets/hypermarkets increased its retail value share of sales in 2007, while convenience stores also performed well, though it trails a long way behind supermarkets/hypermarket. Internet sales of packaged food remain very low, as consumers are concerned about freshness and the expiry dates of these products. Consumers are also concerned that by ordering packaged food products through the internet they would receive lower quality food compared to physical purchases from supermarkets/hypermarkets.
Positive outlook for packaged food
Packaged food is predicted to record reasonable growth rates over the forecast period. Trends such as longer working hours, more working women and increasingly stressful lifestyles are expected to continue over the forecast period, leaving consumers with less time to prepare food. These factors are expected increase the demand for convenience food such as chilled processed food and ready meals. Also the trend for premium snacks as a reward is likely to trigger stronger growth for impulse snack products over the forecast period. -0- *T Companies Mentioned: Capilano Honey Ltd National Foods Ltd Murray Goulburn Co-operative Co Ltd Dairy Farmers Ltd Goodman Fielder Food Services Ltd Tassal Ltd Green's General Foods Pty Ltd The Sanitarium Health Food Co *T
For more information visit http://www.researchandmarkets.com/reports/c82639
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