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Jose Cuervo to Sponsor AVP Crocs Hot Winter Nights Indoor Beach Volleyball Tour
LOS ANGELES-(Business Wire)-February 13, 2008 - AVP, Inc. (OTCBB:AVPI), a lifestyle sports entertainment company focused on professional beach volleyball, announced its one-year deal with Jose Cuervo "Cuervo" to sponsor the new AVP Crocs Hot Winter Nights Indoor Beach Volleyball Tour. The sponsorship agreement brands Cuervo as the official spirit of the AVP Crocs Hot Winter Nights Indoor Pro Beach Volleyball Tour through the end of the season. The sponsorship is a welcome extension of Cuervo's longtime affiliation with the AVP Crocs Tour's summer tour.
"Jose Cuervo has a long, deep history as a supporter of the AVP, and we are pleased to be a part of the growth in popularity of beach volleyball through the extension of our existing sponsorship to include the new winter tour," said Greg Leonard, tequila brand manager from Diageo. "Participating in AVP's new indoor tour enables Cuervo to continue expanding awareness among the growing population of beach volleyball enthusiasts, and we look forward to being a part of the excitement."
"The extension of Cuervo's already long-term relationship with AVP validates our expansion strategy into new markets," said Leonard Armato, commissioner and CEO of the AVP. "As we continue to broaden our sport into new markets, and grow our overall Tour events, we are pleased with the support of existing sponsors we have received so far. We are also pleased that we have lined up several new sponsors for The AVP Crocs Hot Winter Nights Indoor Pro Beach Volleyball Tour, which will add 19 events to the calendar for 2008, more than doubling the number of events held in 2007."
Highlights of the deal include:
— One-year sponsor exclusivity for 2008 as the official spirits sponsor of the AVP Crocs Hot Winter Nights Indoor Beach Volleyball Tour
— Cuervo receives placements in print and radio advertising as well as in-store point-of-sale, kiosks and end caps, mobile marketing and premise support
— Rights include signage; use of marks, logos and player imagery; sponsorship of event-site bar area; Web site presence; collateral and print advertising inclusion
The indoor Tour kicked off Jan.10 and will run through Feb. 23. The AVP Crocs Hot Winter Nights Indoor Pro Beach Volleyball Tour will include 19 events across the United States and will bring the excitement and experience of an AVP beach volleyball tournament indoors for the first time. Each stop consists of a three-hour competition among some of the best players in the world and will feature a beach-party atmosphere that replicates the feel of an outdoor tour event.
Tickets are on sale now through the AVP Web site at www.avp.com. The 2008 schedule for the AVP Crocs Hot Winter Nights Indoor Pro Beach Volleyball Tour is: -0- *T Jan. 10 - Oklahoma City, Okla. - Ford Center Arena Jan. 11 - St. Louis, Mo. - Scottrade Center Jan. 12 - Kansas City, Mo. - Sprint Center Jan. 17 - Milwaukee, Wis. - Bradley Center Jan. 18 - Madison, Wis. - Alliant Energy Center Jan. 19 - LaCrosse, Wis. - LaCrosse Center Jan. 24 - Minneapolis, Minn. - Target Center Jan. 26 - Columbus, Ohio - Nationwide Arena Jan. 30 - Albany, N.Y. - Times Union Center Jan. 31 - Trenton, N.J. - Sovereign Bank Arena Feb. 1 - Norfolk, Va. - Constant Convocation Center Feb. 2 - Charlottesville, Va. - John Paul Jones Arena Feb. 7 - Omaha, Neb. - Qwest Center Feb. 8 - Rosemont, Ill. - Allstate Arena Feb. 9 - Bloomington, Ill. - US Cellular Coliseum Feb. 13 - Spokane, Wash. - Spokane Arena Feb. 14 - Everett, Wash. - Everett Event Center Feb. 16 - Portland, Ore. - Rose Quarter Arena Feb. 23 - Las Vegas Nev. - Orleans Arena *T
About AVP, Inc.
AVP, Inc. is a leading lifestyle sports entertainment company focused on the production, marketing and distribution of professional beach volleyball events worldwide. One of the fastest growing entities in the sports world, the AVP operates two of the industry's most prominent national outdoor touring series, the AVP Pro Beach Volleyball Tour (1983) and the AVP Hot Winter Nights Indoor Tour (launched in 2008). The AVP is set to stage more than 35 events throughout the United States in 2008 and features more than 150 of the top men and women competitors in the sport. At the 2004 Athens Olympics, AVP athletes representing the United States won gold and bronze. The medals were the first won by the U.S. women in professional beach volleyball, and the 2007 World Champions in each gender are AVP athletes. AVP is headquartered in Los Angeles, Calif., and the company's stock trades under the symbol AVPI on the OTC Bulletin Board. For more information, please visit www.avp.com.
About Jose Cuervo
Jose Cuervo is the largest producer of tequila throughout Mexico and around the world. The Jose Cuervo portfolio of tequilas includes Jose Cuervo Especial, the number one tequila worldwide, Jose Cuervo Clasico, Jose Cuervo Flavored Tequilas, Jose Cuervo Black, Jose Cuervo Tradicional, Jose Cuervo Reserva de la Familia, Jose Cuervo Golden Margaritas, Authentic Jose Cuervo Margaritas and Jose Cuervo Margarita Mix. For more information, visit www.cuervo.com.
Jose Cuervo Tequila is imported and marketed in the United States by Diageo North America, a subsidiary of Diageo plc. Diageo is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wine and beer categories. For more information about Diageo, its people, brands and performance, visit www.diageo.com.
Vive Cuervo, Vive Responsibly
About AEG
AEG is one of the leading sports and entertainment presenters in the world. AEG, a wholly owned subsidiary of the Anschutz Company, owns or controls a collection of companies including facilities such as STAPLES Center, Toyota Sports Center, Toyota Park, Anaheim Arena (as preferred booking agent), NOKIA Theatre Times Square, NOKIA Theatre at Grand Prairie, Hollywood's El Rey Theatre, Seattle's WaMu Theatre, Minneapolis' Target Center and the just opened The O2, a 28-acre development located in the eastern part of London which includes a 20,000 seat arena and over 650,000sf of leisure and entertainment use; sports franchises throughout the world including the Los Angeles Kings (NHL), Los Angeles Riptide (MLL) and three MLS franchises. In addition, AEG developed and operates The Home Depot Center, a $150 million national training facility on the Campus of California State University Dominguez Hills in Carson, California designated as an "Official U.S. Olympic Training Site" by the United States Olympic Committee that includes major facilities for soccer, tennis, track & field, cycling, lacrosse, rugby, action sports, beach volleyball, basketball and other sports.
The company's live entertainment division, AEG LIVE is one of the world's leading concert promotion and touring organizations that has recently promoted national tours on behalf of artists such as Prince, Bon Jovi, Kenny Chesney and Cheetah Girls.
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