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Coors Light, Official Beer of NASCAR(R), Drops the Green Flag on Year Long Festivities
GOLDEN, Colo.-(Business Wire)-February 13, 2008 - Coors Light, "The World's Most Refreshing Beer" and official beer of NASCAR(R) and NASCAR(R) fans everywhere, revs up its official sponsorship of the 2008 season at the first race of the season. To mark the beginning of its five-year sponsorship agreement, Coors Light will be offering adult race fans the chance to win an exclusive "Four Day NASCAR(R) Weekend."
"As the official beer of NASCAR(R), Coors Light celebrates not only the power of the sport, but its extremely loyal and supportive fans," said Bryce McTavish, vice president of sponsorship and channel marketing, Coors Brewing Company. "Throughout the 10-month NASCAR(R) season, Coors Light will satisfy and continually refresh the thirst these fans have for their favorite sport through unique experiences and opportunities only we can offer."
Beginning in February, adult race fans can enter for a chance to win the ultimate fan weekend at a NASCAR(R)-sanctioned race. The "Four Day NASCAR(R) Weekend" includes access to NASCAR(R) events that only Coors Light can offer, including Coors Light Pole Day and a VIP experience all weekend long. Fans can enter at www.coorslight.com/racing.
Select packages of Coors and Coors Light will feature NASCAR(R) Race Pack graphics throughout the season. Nationwide, 18 and 24 packs will feature the "Coors Light, Official Beer of NASCAR" graphics and 5-litre keg cans and 16-ounce cans will include the NASCAR(R) logo in select markets.
Coors Light will also leverage NASCAR Sprint FanView(TM), the ultimate race-day companion at track that integrates the audio of today's race-day scanners with live race video, special audio controls like audio replay, real-time race statistics, in-car camera views and more, providing at-track race fans with unprecedented access to race action. Fans can receive the opportunity to obtain a discount on NASCAR Sprint FanView(TM) rentals at participating retail displays, redeemable at the track, further enhancing the Coors Light experience on race weekends.
For more information about Coors Light's official NASCAR(R) sponsorship, as well as race schedules, race weekend promotions, and more, please visit www.coorslight.com/racing.
About Coors Brewing Company
Coors Brewing Company is a subsidiary of Molson Coors Brewing Company, (NYSE:TAP) (TSX:TAP). It is the third largest brewer in the U.S. The company's U.S. brands include Coors Light, Molson Canadian, Coors, George Killian's Irish Red, Keystone, Blue Moon, Coors NA and Zima. For more information on Coors, visit the company's Web site, www.coors.com.
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