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Premiere Radio Networks' Jim Rome Show Selects HipCricket to Increase Participation, Listenership and Audience Loyalty
BELLEVUE, Wash.-(Business Wire)-February 12, 2008 - HipCricket Inc., a pioneering mobile marketing company that creates measurable, real-time, one-to-one relationships between broadcasters, advertisers and their customers and prospects, today announced that The Jim Rome Show is employing the company's services to further engage its more than two million weekly listeners across a national network of more than 200 radio stations.
As host of one of the nation's premiere sports radio talk shows, Rome is known for his aggressive, informed, rapid-fire dialogue. He has established himself as a top choice of athletes and fans when it is time to know what is going on beyond the scoreboard.
The Jim Rome Show is one of Premiere Radio's most-listened-to talk radio shows, with affiliations in top ten markets including: New York City, Los Angeles, San Francisco, Dallas, Washington D.C., and Houston.
Beginning this month, Rome's "Clones" are able to use their mobile phones to participate in the "Huge Text of the Day," polls, enter additional contests and keep abreast of programming.
"As listeners evolve, it's essential that we grow with them," said Rome. "The 'Clones' rely heavily on their mobile devices to stay in touch with sports and to participate with the sports world. This initiative taps into their behaviors and interests and is a natural extension of the program."
"Jim Rome has one of the most loyal audiences in radio," said HipCricket CEO Ivan Braiker. "More than 136 million Americans text on a regular basis. Enabling Jim's listeners to participate with the show via the mobile device will deepen the relationship."
Last year, HipCricket announced partnerships with 11 major broadcast groups in the top 50 U.S. markets. As a pioneer, HipCricket has implemented more than 16,000 successful, turnkey campaigns with radio and TV stations and brands.
About Premiere Radio Networks
Premiere Radio Networks, Inc., a subsidiary of Clear Channel Communications (NYSE:CCU), syndicates 90 radio programs and services to more than 4,600 radio affiliations and reaches over 190 million listeners weekly. Premiere Radio is the number one radio network in the country and features the following personalities: Rush Limbaugh, Jim Rome, Casey Kasem, Ryan Seacrest, Glenn Beck, Bob (Kevoian) & Tom (Griswold), Delilah, Steve Harvey, Whoopi Goldberg, Blair Garner, George Noory, John Boy and Billy, Donald Trump, Big Tigger, Bob Costas and others. Premiere is based in Sherman Oaks, California, with 13 offices nationwide.
About HipCricket
HipCricket Inc. specializes in producing interactive mobile marketing campaigns that generate new revenue for radio, television, brand and agency clients. The company drives revenue and increases listenership, viewership and loyalty by tapping into the behaviors and interests of more than 136 million Americans. HipCricket's unique technology creates one-to-one relationships between participants and advertisers, based on the trust of an opt-in only program. Since its launch in 2004, HipCricket has delivered outstanding results for the biggest brands and broadcast groups in the U.S., including: Clear Channel Radio, Premiere Radio Networks, Cumulus Radio, Triad Broadcasting Company, Perry Broadcasting Inc., Press Communications, Sandusky Broadcasting, Katz Media Group, Beasley Communications, Bonneville International, Cox Radio, Media General, NBC, Coca-Cola, Staples, and Hershey's. For more information, please visit www.hipcricket.com.
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