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February is ``Heart Health'' Month...This Valentine's Day, Protect Heart Health for Yourself, and Your Sweetheart, with New Natrol Supplements
CHATSWORTH, Calif.-(Business Wire)-January 31, 2008 - Current statistics indicate that cardiovascular disease is still the No. 1 killer in the U.S. and most European countries. Recent media stories, including one by CNN's chief medical correspondent Dr. Sanjay Gupta, report that heart disease kills more women than men. One way to offset this trend, according to health professionals, the American Heart Association and the medical community at large, is to eat oily fish. Supportive research shows that consumption of EPA and DHA omega-3 fatty acids may reduce the risk of coronary heart disease.*
Natrol, Inc., a premier manufacturer and marketer of nationally branded nutritional products, recently introduced an all-new line of Lemon-Flavored Omega-3 Fish Oil supplements. Natrol's specialized omega-3 fish oil formulations contain MEG-3(R) Brand Fish Oil(+) with added natural lemon oil for a great-tasting lemon flavor. The lemon flavor helps combat the fishy "burp effect" associated with fish oil supplements. MEG-3(R) Brand Fish Oil is a superior-quality, pure omega-3 fish oil, primarily from deep-water fish caught in the South Pacific Ocean off the Peruvian coast.*
According to Dr. Michael Yatcilla, Natrol's Vice President of Research and Development, "Fish oils contain important fats called Essential Fatty Acids (EFAs)." He added, "One of the best ways for people to protect their cardiovascular health is to get the right amount of EFAs. Eating EFA-rich foods, such as oily fish, or supplementing with omega-3 fish oils can help. Furthermore, clinical studies show that taking EFAs can help cognitive and emotional health, as well as support bone, joint, skin, and hair health."*
Many people either don't eat enough EFA-rich foods — especially cold-water, "oily" fish such as anchovies and sardines — in their regular diets, or are concerned about eating fish that tend to be higher in heavy metals. For these people, a solution is to supplement with Natrol's Omega-3 Fish Oil products with MEG-3(R) Fish Oil, which is USP verified by the U.S. Pharmacopeia and molecularly distilled — a state-of-the-art ultra-filtering process that removes toxins including pesticides, PCBs (polychlorinated biphenyls), dioxins, heavy metals such as mercury, and other unwanted elements from fish oil that may occur naturally or result from the environment.*
Natrol's line of Lemon-Flavored Omega-3 Fish Oil supplements includes Natrol(R) Extreme Omega(TM) (Lemon Flavor)(++) with MEG-3 Fish Oil and added natural lemon oil for a great lemon flavor. A serving of this supplement provides 1200 mg of fish oils, including 323 mg of EPA and 215 mg of DHA, essential for maintaining a healthy balance of omega-3s in the body. One soft gel capsule taken twice daily with meals can help support cardiovascular, cognitive (memory), bone and joint health, and may also provide emotional balance and mood support. (Average U.S. SRP is $14.40 for a one-month supply of 60 soft gels.)*
Mounting research evidence over the past decade is indicating that omega-3 fish oils may also have bone benefits for humans. The newest research shows a positive effect on bone mineral density associated with high concentrations of EFAs in the body, particularly DHA fatty acids. Natrol's Omega-3 Fish Oil products meet the State of California's rigorous standards for purity under its Proposition 65 regulations.*
Another good-for-the-heart product from Natrol is its new Natrol(R) Co-Q10 100 mg Time-Release supplement, utilizing a unique release technology for dual delivery of CoQ-10. The result is both faster absorption of CoQ-10 (compared to traditional products), as well as prolonged absorption of CoQ-10 to better meet the body's demands for this important nutrient. CoQ-10, also known as CoEnzyme Q-10, is an essential cellular component that promotes energy production, and numerous studies have shown it plays a key role in promoting cardiovascular health. CoQ-10 is essential for ATP production, which stimulates the body's metabolism. It also acts as a powerful antioxidant helping to control oxidation reactions at the cellular level. The dosage is one capsule taken once daily with a meal, and the average U.S. SRP is $18.99 for a one-month supply of 30 vegetarian capsules.*
For more information on Natrol's products, interested persons can go to www.Natrol.com or call 1-800-2-NATROL (1-800-262-8765).
About Natrol - Nourishing the Potential of Mind and Body(SM)
Natrol, Inc., headquartered in Chatsworth, CA, is a wholly owned subsidiary of Plethico Pharmaceuticals Limited. Plethico Pharmaceuticals Limited (BSE: 532739.BO: PLETHICO), an herbal/nutraceutical-focused Indian Company, engages in the manufacture, marketing, and distribution of pharmaceutical and allied healthcare products in India and internationally.
Natrol, Inc. has a portfolio of health and wellness brands representing quality nutritional supplements, functional herbal teas, and sports nutrition products. Established in 1980, Natrol's portfolio of brands includes: Natrol(R), MRI, Prolab(R), Laci Le Beau(R), Promensil(R), Trinovin(R), Nu Hair(R), and Shen Min(R). The company also manufactures supplements for its own brands and on behalf of third parties.
Natrol distributes products nationally through more than 54,000 retailers, as well as internationally in over 40 other countries through distribution partners and subsidiaries in the UK and Hong Kong. For more information, visit www.Natrol.com.
(+) MEG-3 is a registered trademark of Ocean Nutrition Canada, Ltd. and used under license.
(++) Contains 538 mg of EPA and DHA combined per serving, which is 336% of the 160 mg Daily Value for a combination of EPA and DHA.
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.



