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Jangl Partners with Plentyoffish.com to Connect Daters and Mobile Phones
PLEASANTON, Calif.-(Business Wire)-January 31, 2008 - Jangl, Inc., the company connecting millions of online profiles and mobile phones, safely and privately, today announced it has teamed with the world's largest free online dating site, Plentyoffish.com, to let online daters get to know each other via text messages, phone calls and voicemail — all without sharing their real numbers.
In less than 15 months, Jangl(R) has teamed with popular social web communities like Facebook, Bebo, Match.com, Friendster, AdultFriendFinder, Tagged and Fubar to market and provision applications enabling text messaging, voice and voicemail for the tens of millions of members of those communities. Through this partnership, Jangl is delivering all three applications — text messaging, voice and voicemails — to Plentyoffish members, a first in the online dating sector.
Ranked as the U.S.' number one dating site by comScore(1), Plentyoffish generates over 600,000 relationships a year in the United States, Canada, Australia, Ireland and the United Kingdom. The free site receives an average of 1.3 billion page views per month, according to founder and CEO Markus Frind, who still personally runs the website from his apartment.
Plentyoffish is free because — unlike most other online dating sites — it is supported entirely by advertising. Likewise, Jangl for Plentyoffish.com will be free, supported by brief ads that will be inserted seamlessly alongside calls and messages, and which will still ensure the privacy of consumers' personal phone numbers, another first in both online dating and in Jangl's social communications market.
"Building popular and engaging services for the social web is all about harnessing the various ways people communicate contextually in their communities," said Michael Cerda, CEO and co-founder of Jangl, Inc. "Jangl has succeeded because we simply enable people to take their social web relationships with them when they leave the PC. Regardless of where our customers add Jangl apps online, they can quickly and easily communicate with their friends, and keep their online conversations going. Markus absorbed our market findings and applied it to his community within a matter of minutes. Plentyoffish.com membership is thriving, no doubt, because he is so in tune with his customers' needs."
"Plentyoffish has grown because it's built for real people," said Markus Frind, founder and CEO of Plentyoffish. "We're 100 percent free, we listen to feedback, and we have loyal customers involved daily in making the site better. We're built for people who simply want to meet someone, and today that has to include a connection to the mobile device. When you think about social apps that connect the web and the phone seamlessly for real people, Jangl is the first name that comes to mind."
Jangl's new advertising plan, validated by consumer testing over the past several months, opens another lucrative new revenue stream for the company, as major global brands seek to reach savvy, mobile audiences via both the mobile device and the PC.
The Jangl and Plentyoffish partnership also represents a major step forward for the Jangl/JAJAH alliance announced last fall, when Jangl teamed with the top VoIP platform company to co-develop new services and team on engineering efforts. With Jangl's Plentyoffish deployment, it will begin to terminate calls on JAJAH's platform.
About Jangl in Plentyoffish.com
The new Jangl for Plentyoffish members allows people to get private phone numbers to talk, text, and exchange voicemails with other users, while protecting both individuals' "real" phone numbers. Like the rest of the Plentyoffish service, members will receive the full Jangl service at no cost. Jangl for Plentyoffish.com will be an ad-supported service. Details of Jangl's advertising programs for mobile marketers will be announced soon.
About Plentyoffish.com
Ranked as the U.S.' number one dating site by comScore(1), Plentyoffish generates over 600,000 relationships a year in the United States, Canada, Australia, Ireland and the United Kingdom. The site is free and gets on average 1.3 billion page views per month. At any given hour, there are 70,000 active sessions and three million page views. Members of the site pursue friendships, dating and intimate encounters. Founder and CEO Markus Frind still runs the website personally from his apartment.
About Jangl
Jangl(R) is the leader in connecting mobile devices and online identities for the hundreds of millions who socialize online and via their mobile device. Through direct and partner distribution, Jangl is available to over 80 million people with online profiles, bringing easy and private text messaging, voicemail, and phone conversations to members of Facebook, Bebo, Plentyoffish.com, Match.com, Friendster, Tagged, TRUE.com, FriendFinder, Fubar, and many more via Jangl's free, ad-supported service at Jangl.com. In 2007, Jangl and telephony platform leader JAJAH entered into a strategic partnership to collaborate on new services and business projects in the future. Jangl's investors include Cardinal Venture Capital, Labrador Ventures and Storm Ventures, which together have invested $9 million. Jangl is headquartered in Pleasanton, Calif., and is available on the web at http://www.jangl.com.
Jangl is a registered trademark of Jangl, Inc. JanglMe is a trademark of Jangl, Inc. All other trademarks are property of their respective owners.
(1) December 2007, comScore Media Metrix
