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Analyse the Market for Air Fresheners in the United Kingdom with New Report

DUBLIN, Ireland-(Business Wire)-January 30, 2008 - Research and Markets (http://www.researchandmarkets.com/reports/c81140) has announced the addition of Datamonitor's new report: Air Fresheners in the United Kingdom to their offering.

Our Air Fresheners in the United Kingdom industry profile is an essential resource for top-level data and analysis covering the air fresheners industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

— Contains an executive summary and data on value, volume and/or segmentation

— Provides textual analysis of the industry's recent performance and future prospects

— Incorporates in-depth five forces competitive environment analysis and scorecards

— Includes a five-year forecast of the industry

— The leading companies are profiled with supporting key financial metrics

— Supported by the key macroeconomic and demographic data affecting the market

Highlights

— Detailed information is included on market size, measured by both value and volume

— Five forces scorecards provide an accessible yet in depth view of the market's competitive landscape

— Market shares are covered by manufacturer and/or brand

— Also features market breakdown by distribution channel

Why you should buy this report

— Spot future trends and developments

— Inform your business decisions

— Add weight to presentations and marketing materials

— Save time carrying out entry-level research

Market Definition

The air fresheners market consists of continuous air fresheners, electrical air fresheners and pump/aerosol air fresheners. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2006 annual average exchange rates.

For the purpose of this report the Americas comprises Brazil, Canada, Mexico and the US.

Europe comprises Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Italy, Netherlands, Norway, Poland, Russia, Spain, Sweden and the UK.

Asia-Pacific comprises Australia, China, Japan, India, Singapore, South Korea and Taiwan.

The global figure comprises the Americas, Asia-Pacific and Europe. -0- *T EXECUTIVE SUMMARY CHAPTER 1 Market Overview 1.1 Market Definition 1.2 Research Highlights 1.3 Market Analysis CHAPTER 2 Market Value CHAPTER 3 Market Volume CHAPTER 4 Market Segmentation I CHAPTER 5 Market Segmentation II CHAPTER 6 Market Share CHAPTER 7 Five Forces Analysis 7.1 Summary 7.2 Buyer Power 7.3 Supplier Power 7.4 New Entrants 7.5 Substitutes 7.6 Rivalry CHAPTER 8 Leading Companies 8.1 Reckitt Benckiser PLC 8.2 S.C. Johnson & Son, Inc. 8.3 Sara Lee Corporation CHAPTER 9 Distribution CHAPTER 10 Market Forecasts 10.1 Market Value Forecast 10.2 Market Volume Forecast CHAPTER 11 Macroeconomic Indicators CHAPTER 12 Appendix 12.1 Methodology 12.2 Related Research *T

LIST OF TABLES

Table 1: United Kingdom Air Fresheners Market Value: $ million, 2003-2007

Table 2: United Kingdom Air Fresheners Market Volume: Units million, 2003-2007

Table 3: United Kingdom Air Fresheners Market Segmentation I: % Share, by Value, 2007

Table 4: United Kingdom Air Fresheners Market Segmentation II: % Share, by Value, 2007

Table 5: United Kingdom Air Fresheners Market Share: % Share, by Value, 2007

Table 6: Key Facts: Reckitt Benckiser PLC

Table 7: Key Financials: Reckitt Benckiser PLC

Table 8: Key Facts: S.C. Johnson & Son, Inc.

Table 9: Key Facts: Sara Lee Corporation

Table 10: Key Financials: Sara Lee Corporation

Table 11: United Kingdom Air Fresheners Distribution: % Share, by Volume, 2007