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NuVim(R) Chosen as Featured Product for Eye on America Broadcasts
PARAMUS, N.J.-(Business Wire)-January 30, 2008 - NuVim, Inc. (OTCBB:NUVM), a leading provider of nutritional refrigerated and shelf stable ready to drink beverages and powder mixes, announced today that they have been chosen by Eye on America as the featured beverage for 2008. The 5-minute television NuVim(R) story will be aired on CNN Headline News and Regional News networks starting in the second quarter of 2008. Exclusive interviews with national nutrition experts Ruth Carey RD., LD and Coni Francis, Ph.D., R.D, will uncover the health benefits NuVim(R) provides. Additionally, in 2008 a total of 1,100 30-second commercial spots featuring NuVim(R) will air regionally on ION, ESPN2, FSN and possibly nationally on WE, Oxygen and ABC Family Channel, on the following shows: Today's Family, Health Forum, Competitive Edge and Eye on America.
About Ruth Carey: Since 1985, Ruth has been a Nutrition Consultant in private practice. Ruth has extensive experience with print and broadcast media, public speaking and public relations. Her expertise is in areas of nutrition for fitness, cardiovascular nutrition, weight control and sports nutrition. She counsels children and adults. Her client list is extensive including her position as national media spokesperson for Gatorade and Lipton. She has worked with brands like Ensure, Nike, The USA Olympic Committee, The Portland Trailblazers and USA Gymnastics. She has also appeared on Good Morning America, The Today Show and The Food Network. (www.ruthcarey.com)
About Coni Francis, Ph.D., R.D.: As the senior manager of science, technical and marketing services for GTC Nutrition, Coni Francis, Ph.D., R.D. is responsible for managing and merging the science behind the health benefits of the company's specialty ingredients and identifying emerging nutrition science for growth opportunities. Dr. Francis' scientific expertise in the area of prebiotics is focused on differentiating the health benefits of the company's flagship product, NutraFlora(R) short chain fructooligosaccharides prebiotic fiber. Dr. Francis has more than 30 years of experience in nutrition. She currently sits on the Functional Food Task Force for the Dairy Council of California, is a member of the National Association of the General Clinical Research Center Bionutritionists, the American Society for Nutrition, as well as the American Dietetic Association and the Institute of Food Technologist. (www.nutraflora.com)
About Eye on America: Eye on America is a new television series that takes viewers through a journey that explores a variety of topics, trends, and relevant issues. The show marries an unrivaled host, Greg Gumbel, with a team of award-winning producers. The show's contemporary look and feel is the result of years of experience in the television arena. The show airs during the day on a variety of well-known news networks throughout the country. In a multi-dimensional format, Gumbel begins by introducing each new story and each show's theme, providing a sense of consistency throughout the segments. Captivating 5-minute segments enlighten viewers and provide new information that will impact their lives. With fresh content interlaced throughout each series, the show broadens perspectives, erases boundaries and opens up new avenues for progress and ideas for the audience. Viewers gain insight on opportunities for their families, businesses, lifestyles, and financial futures. In this way, Eye on America is a powerful engine of change.
About Greg Gumbel: Greg Gumbel is best known as an exciting and personable host on CBS for the National Football League and NCAA Basketball. He became host of The NFL Today alongside Terry Bradshaw in 1990. He's anchored CBS' coverage of Major League Baseball, college football, the Winter Olympic Games and the Daytona 500.
About NuVim: NuVim(R) is a one-of-a-kind beverage that is sold in the refrigerated juice section in half gallon juice cartons in 2,000 supermarkets from Connecticut to Miami including Shoprite, A&P, Giant Eagle, Acme, Giant, over 300 Wal-Mart supercenters in North Carolina, South Carolina, Florida, Alabama, and Georgia. Based on an extensive research and development project that spanned over 30 years, NuVim(R) helps maintain a strong immune system, enhance calcium absorption and digestion with its exclusive NutraFlora(R) ingredient, a clinically proven natural prebiotic fiber. NuVim(R) also contains a level of whey protein concentrate that is known to help muscle flexibility, promote sturdy joints, and improve athletic performance. There are very few beverages in the market that have real solid nutritional values. Most are variations of flavored, colored sugar water in either carbonated or non-carbonated forms.
With only 45 calories per 8 ounce serving and its nutritional values, NuVim(R) could be considered the "Best Thing You Can Drink". After drinking NuVim(R) for 30 days, NuVim(R) guarantees you will "Feel the Difference." NuVim(R) has no lactose, no cholesterol, no fat, no artificial flavors and no caffeine.
To learn more about NuVim(R) visit www.nuvim.com or call 877-850-8777.
