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Discovery by IRM(TM) Adopter La Bonita Ole Honored as Tortilla Manufacturer of the Year
DALLAS-(Business Wire)-January 30, 2008 - IRM Corporation applauds Florida manufacturer La Bonita Ole and its dynamic CEO Tammy Young for earning recognition as Tortilla Manufacturer of the Year. This award, extended by Snack Food & Wholesale Bakery magazine, honors the 16-year-old organization after a stellar 2007 hallmarked by the opening of its new state-of-the-art production facility and implementation of Discovery by IRM(TM), the industry's leading business intelligence solution.
La Bonita Ole produces traditional flour and corn tortillas, flavored wraps and chips, and nutrient-added tortillas within the retail, co-packed, private label and foodservice spaces. Its Tam-x-ico's and Wrap-itz brands currently lead the Eastern United States for fastest growth in both dollar and unit sales.
As business booms and operations grow, successful organizations like Ms. Young's come to rely upon the strategic value provided by IRM Corporation's business intelligence solutions. IRM's technology is geared toward one specific end: to take static business data and turn it into actionable business intelligence.
"Discovery by IRM(TM) is the inside secret being used by leaders like La Bonita Ole to help their teams work smarter, decide quicker, and grow profits faster," said IRM President Dean Abrams. Ms. Young implemented Discovery by IRM(TM) at La Bonita Ole in Fall 2007.
Currently used by nearly 200 Food & Beverage manufacturers and distributors, IRM's flagship Discovery(TM) system is the leading innovator in Business Intelligence (BI), forecasting, promotion management and analytics.
Innovative applications like IRM's fit soundly into the La Bonita Ole focus on lean operating and aggressive sales growth. With a senior team of highly experienced food & beverage professionals and high-tech systems in operation at its new Tampa production facility, "Discovery by IRM(TM) was the perfect solution to help optimize our business - it's powerful, but fast to implement, and easy to use," said Ms. Young. "Discovery helps us capitalize on positive trends within our organization."
ABOUT IRM CORPORATION
IRM provides both on-demand and on-premise business intelligence, forecasting and trade promotion management solutions to manufacturers, distributors and brokers in the food, beverage, and CPG industry — all delivered in a Software-as-a-Service (SaaS) model. For additional information, please contact Belinda Rueffer at 972.715.4071, or visit www.irmcorporation.com
ABOUT LA BONITA OLE
Headquartered in Tampa, FL, La Bonita Ole was founded in 1992 as an entrepreneurial effort with a 60-year-old Mexican family tortilla recipe as its springboard. Since then, the company has grown to 55 employees, a 40,000 square foot production facility, and projected sales this year of $20 million. For additional information, please contact John Shoemaker at 813-319-2252, or visit www.tamxicos.com.
