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Warmbat(R) Australia Names UPP Entertainment Marketing Consumer Communications Agency of Record
DAYTON, Ohio-(Business Wire)-January 29, 2008 - Warmbat Australia, the world's fastest growing brand of Australian sheepskin boots, has selected UPP Entertainment Marketing, a full service entertainment marketing solutions firm based in Burbank, California, as agency of record for consumer communications.
UPP, founded in 1978, specializes in product placement, branded integration and game shows, lifestyle marketing and PR and event planning. UPP has helped place products in film and television and mainstream media for a variety of clients, including Nintendo, The North Face, Waste Management, Motorola and multiple other Fortune 500 brands. UPP is well known for the integral role they played in the explosion of the popular sheepskin boot brand, UGG Australia.
As Warmbat's consumer communications agency, UPP will launch an aggressive program to strengthen brand awareness through the influential entertainment industry. The program will include media relations, publicity events and strategic product placement, including game and talk show promotions.
"UPP has a great reputation for leveraging the entertainment industry, especially in the fashion and lifestyle arena," said Perth, Australia native Paul Barclay, founder and president of Warmbat Australia. "Having worked with our main competitor, The American brand UGG, they truly understand our industry and have a proven track record of matching public relations programs with business and marketing objectives to deliver meaningful results. We look forward to working and growing with UPP."
Warmbat Australia's full line features dozens of styles of boots, sneakers, slippers, casuals and sandals for adults, children and infants. They also offer a line of Eco-Friendly Sheepskin products that are tanned with a chrome-free tanning agent that is recyclable and biodegradable. Products include removable, washable and replaceable insoles, and long-lasting outsoles to extend the life of the boots and cut down on environmental waste. Warmbat is the only major sheepskin boot brand that is authentically Australian.
"With the ongoing popularity of sheepskin boots with consumers and in the entertainment industry, we are excited to help elevate awareness for Warmbat in the consumer and celebrity arenas," said Gary Mezzatesta, president & CEO of UPP. "Warmbat offers quality, Eco-Friendly Sheepskin products that are sure to pique the interest of environmentally-active celebrities."
About Warmbat Australia
Dayton, Ohio-based Warmbat Australia is the fastest growing brand of Australian sheepskin boots in the world. Its 2008 collection is supremely unique and creative. The collection features boots, sneakers, slippers, casuals and sandals for adults, children and infants. Warmbat footwear is available at hundreds of retail locations worldwide and on the Web at Amazon.com. For more information or to find a store, please visit www.warmbat.com or call 1.888.WARMBAT.
About UPP
Considered the "original" product placement agency, UPP opened its doors in 1978. Since that time, UPP has pioneered the product placement and cross-promotional industries with innovative and strategic solutions. As the entertainment world has grown to become a more integral part of UPP's clients' marketing plans, UPP expanded its services to include lifestyle marketing, branded product integration, game and talk show promotions, public relations and talent procurement. Today, UPP has grown to represent over 90 brands, including Campbell's, Coors, Motorola, Lexus, Procter & Gamble, The North Face and a variety of other noteworthy brands. For more information on UPP, please visit www.upp.net.
