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DNA Energy Drink to be Distributed by Florida Beverage Sales
MELBOURNE, Fla.-(Business Wire)-January 29, 2008 - DNA Energy Drink (Pink Sheets:DNAB), the new and great tasting favorite of action sports enthusiasts and fans, today announced it will be distributed across Florida's Panhandle east to Jacksonville and into Mobile, Alabama by Florida Beverage Sales of Pensacola. Florida Beverage Sales is a family run business that serves approximately 600 accounts including Publix, Circle K and Tom Thumb.
Florida Beverage Sales carries leading brands such as Arizona Tea's and Welch's Juices. Its warehouses are in Pensacola with a satellite warehouse opening soon in Jacksonville.
"Making the decision to carry DNA Energy Drink was an easy one for both taste and business reasons," said Florida Beverage Sales President Mark Rohling. "First we tried the product and loved its taste and the boost of energy. From a business standpoint, DNA brings attributes we don't normally see from young companies in the energy drink sector; strong distributor support including complete POS and sampling programs, a strong retail trade support package including strong action sports marketing and recognition, competitive pricing and experienced ownership/management that knows the business. All of these are ingredients for success and made us want to work with the folks at DNA."
"We know Florida Beverage Sales is the right fit for DNA and we're excited about getting things up and running," said Russ Rickon of DNA Beverage Company. "Mark and Chris Rohling appreciated our great taste and our deep roots in the action sports world, from Supercross to surfing and beyond. They know as we do that our fans are loyal to us and that we will remain loyal to them so we can grow together. There's no doubt that as we start our crew drives and sampling programs we're going to get a solid response to our product."
About DNA Energy Drink
DNA Energy Drink is a product of DNA Beverage Corp. and its roots are in the action sports world of athletes who created the drink. DNA Energy Drink is a high quality beverage manufactured to exact standards to achieve superior taste with a formulation that taps into the body's seven energy sources to maximize energy and improve awareness. DNA Energy Drink comes in 16oz. cans in flavors including Lemon Lime, Citrus and Citrus Sugar Free and retails for a suggested retail price of $1.99.
True to its action sports roots, DNA Energy Drink has earned national recognition through its title sponsorship of the DNA/Butler Brothers Racing Team where it competes on a world-class level in Supercross and Motocross, reaching millions of fans and viewers. DNA Energy Drink can also be found in other action sports such as Surfing, BMX, Wakeboarding and Skateboarding and its athletes are recognized stars in their own right. DNA has strong recognition in action sports and stores that support these athletes and sport participants and is a regular at skate parks. Its 53ft. DNA branded semi-trailer is a regular at events all over the country and regularly supports its retailers and distributors. For more information about DNA Energy Drink, its athletes and sponsorships, please visit www.dnaenergydrink.com.
Safe Harbor Forward-Looking Statements
To the extent that statements in this press release are not strictly historical, including statements as to revenue projections, business strategy, outlook, objectives, future milestones, plans, intentions, goals, future financial conditions, future collaboration agreements, the success of the Company's development, events conditioned on stockholder or other approval, or otherwise as to future events, such statements are forward-looking, and are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. The forward-looking statements contained in this release are subject to certain risks and uncertainties that could cause actual results to differ materially from the statements made.
