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StrikeIron Scores with the Addition of Live NCAA Men's Division 1 Basketball Data from The Sports Network

RESEARCH TRIANGLE PARK, N.C. & HATBORO, Pa.-(Business Wire)-January 29, 2008 - StrikeIron Inc., the leading provider of Data as a Service (DaaS), today announced it has partnered with The Sports Network (TSN) to deliver information such as sports scores, team and player statistics, schedules, live analysis and college basketball news straight to any application, Web site, or device through its Web Services Marketplace. The Sports Network is the nation's foremost international real-time sports wire service furnishing a multitude of content 24 hours a day, seven days a week.

"Offering our real-time sports data through StrikeIron's Web Services Marketplace provides a more customized platform, in a consistent format, enveloped with other content services," stated Ken Zajac, director of sales for The Sports Network. "Sports Data is now included in the rich data available to developers and programmers who can instantly integrate this data in applications and Web sites."

TSN's Men's College Basketball Web Service will be the first of many sports offerings through the partnership. Some of the key features of this offering include:

— Comprehensive live data on NCAA Men's Division I Basketball provided by The Sports Network

— Accessibility to key NCAA Men's Division I Basketball statistics, news, scores, standings, injuries and poll data

— Drill down capabilities to track all data, by conference, team, or player

— Plug-and-play XML Web service makes it easy to integrate live college basketball data into a broad range of applications and Web sites

For more on this service, please visit www.strikeiron.com/TSNMensCollegeBasketball

"TSN provides an unprecedented amount of proprietary sports news, data and statistics," stated Bob Brauer, CEO and founder of StrikeIron. "This partnership enables StrikeIron to continue to broaden the categories of live data services that are offered. Adding sports data to our catalog of easy-to-integrate data services creates the foundation for a whole new generation of sports data-driven applications to be created, including mashups, rich Internet applications, new Websites, mobile applications, and beyond."

About The Sports Network

The Sports network is the nation's foremost international real-time sports wire service furnishing a plethora of content on a 24/7 basis using state-of-the-art technology. TSN's website, sportsnetwork.com, contains voluminous proprietary sports news data that includes, but is not limited to, scores, trends, analysis, news, features, statistics, pre and post-game reports, box scores, historical data and much more. Among its clients are Viacom Television Station Group, EarthLink, Google, Cablevision, Tribune Interactive, McClatchy, Lexis*Nexis, Westwood One, New York Times, New York Daily News, Denver Post, Detroit News Learfield Communications, Media News, Metro Source, Comtex and hundreds more. www.sportsnetwork.com is consistently ranked as one of the more prominent sports sites on the Internet. TSN currently brands sports pages for sites numbering in excess of 500 while furnishing satellite transmitted data and online transmission to a host of organizations domestically and internationally.

About StrikeIron

StrikeIron is the leader in Data as a Service (DaaS), facilitating the consumption and distribution of live, integratable data and business functionality over the Web. The company's innovative Web Services Marketplace provides a technology platform, micro-transaction management and a consistent interface across many XML-based Web services from multiple, diverse sources. This allows business users, application developers and enterprise IT professionals to customize and integrate external data sources and additional external functionality into enterprise, Web, and composite applications. Currently, StrikeIron provides over 100 live data sources and business functions from organizations such as D&B, Gale, MapQuest, Midnight Trader, Tax Data Systems, The Sports Network, and Zacks.

StrikeIron also offers a set of products and tools to simplify and accelerate the consumption of data such as its SOA Express for Excel, enabling business users to access live data via front office applications. StrikeIron delivers value to over 1,000 customers and partners such as BEA, Delivery.com, IBM, Honda Europe, D&B, Time Warner, Siemens, Nike, Kenwood, and Exclusive Resorts. For more information, visit www.strikeiron.com.

StrikeIron, SOA Express for Excel, StrikeIron Marketplace Powered and StrikeIron Web Services Marketplace are trademarks of StrikeIron, Inc. All other brands or product names are the property of their respective holders.

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