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Nutrition Expert and Senior Sales & Marketing Professional Join NuVim Team
PARAMUS, N.J.-(Business Wire)-January 29, 2008 - NuVim, Inc. (OTCBB:NUVM), a leading provider of nutritional refrigerated and shelf stable ready to drink beverages and powder mixes, announced today that Ruth Carey RD LD, the nutritional expert whose print and broadcast media programs have gained a national following, has joined NuVim(R)'s efforts to broaden its loyal consumer base and act as a liaison with the dietetic community. In addition, Richard Wright, former CEO of Microfield, who has been working with NuVim(R) during the past months, has agreed to introduce NuVim(R)'s shelf stable products to West Coast school systems and export sales.
About Ruth Carey: Since 1985 Ruth has been a nutrition consultant in private practice and has gained extensive experience with print and broadcast media, public speaking, and public relations. Her expertise is in nutrition for fitness, cardiovascular health, weight control, and active sports. She has counseled both children and adults. Ms. Carey is or has been a national media spokesperson for Gatorade and Lipton and has worked with brands like Ensure, Nike, The USA Olympic Committee, The Portland Trailblazers and USA Gymnastics. She has appeared on Good Morning America, The Today Show and The Food Network. You can learn more about her at www.ruthcarey.com.
About Richard Wright: After beginning his career as a senior marketing executive with a major West Coast airline, he served in the communications industry as a senior advertising executive with AT&T and US West. He then founded Innovative Safety Technologies. After its acquisition by the Microfield Group, he continued with Microfield as a senior advertising executive. His broad experience in marketing and sales will greatly enhance NuVim(R)'s efforts to open up the West.
About NuVim: NuVim(R) is a one of a kind beverage that is sold in the refrigerated juice section in half gallon juice cartons in 2,000 supermarkets from Connecticut to Miami like Shoprite, A&P, Giant Eagle, Acme, Giant, over 300 Wal-Mart supercenters in North Carolina, South Carolina, Florida, Alabama, and Georgia. Based on an extensive research and development project that spanned over 30 years, NuVim(R) helps maintain a strong immune system and enhances calcium absorption and digestion with its exclusive ingredient NutraFlora(R), a clinically proven natural prebiotic fiber. NuVim(R) also contains a level of whey protein concentrate that is known to help muscle flexibility, promote sturdy joints, and improve athletic performance. NuVim(R) has no high fructose corn syrup, no lactose, no cholesterol, no fat, no artificial flavors, and no caffeine.
There are very few beverages in the market that have real solid nutritional values. Most are variations of flavored, colored sugar water in either carbonated or non-carbonated forms. With only 45 calories per 8 ounce serving and its nutritional values, NuVim(R) could be considered the "Best Thing You Can Drink." After drinking NuVim(R) for 30 days, NuVim(R) guarantees you will "Feel the Difference."
To learn more about NuVim(R) visit www.nuvim.com or call toll free 877-850-8777.
