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Coors Light(R) and Latino NFL Fans Get Ready For Kick-off with Tazon Latino II
PHOENIX-(Business Wire)-January 28, 2008 - Coors Light(R), the official beer sponsor of the NFL, will help kick off Super Bowl XLII with an exciting starting lineup for Latino NFL football fans. In addition to creating special bilingual Super Bowl packaging, Coors Light will present Tazon Latino II (Latino Bowl II), the second annual nationally televised flag football game featuring former NFL players and Latino celebrities.
"Tazon Latino II is the premier Latino Super Bowl event," Mauricio Cardenas, Coors' chief officer, Latin America and U.S. multicultural markets, said. "It provides a unique and exciting football experience for Latino consumers and it benefits Arizona's Hispanic community."
For each touchdown scored during Tazon Latino II, Coors will donate $1,000 to the Arizona Hispanic Chamber of Commerce to promote leadership development.
"Supporting the development of leadership skills in the community will ensure the community's strength in the future," Cardenas said. Coors will present a check to Harry Garewal, president and chief executive officer of the Arizona Hispanic Chamber of Commerce, after the game.
Tazon Latino II will be hosted by Telemundo personalities Karim Mendiburu, Edgar Lopez and Alejandro Blanco and will be televised on Telemundo on Feb. 2 at 2 p.m. ET, 2 p.m. PT and 1 p.m. CT. Ex-NFL game participants include Marcus Allen, Rocket Ismail, Randall Cunningham, Wayne Chebret, Eric Dickerson and Fuad Reveiz. Participating Latino celebrities include Carlos Ponce, Aylin Mujica, Miguel Varoni, Julissa Bermudez, Vanesa Hauc, Alex Sirvent, Kat DaLuna and Baby Bash. Bill Gramatica and Jamal Anderson will be the live announcers in Spanish and English respectively. Pop band Camila will perform during half time.
The game will be filmed in Phoenix on Jan. 30 at the NFL Experience at 6 p.m. Four lucky consumers will sit on the field sidelines with Tazon Latino II players. For a chance to win tickets to Tazon Latino II consumers can visit participating retailers. For more information about Tazon Latino II, visit NFLatino.com, the official Spanish-language website of the NFL.
About Coors Brewing Company
Coors Brewing Company is a subsidiary of Molson Coors Brewing Company, (NYSE: TAP)(TSX: TAP). It is the third largest brewer in the U.S. The company's U.S. brands include Coors Light, Molson Canadian, Coors, George Killian's Irish Red, Keystone, Blue Moon, Coors NA and Zima. For more information on Coors, visit the company's Web site, www.coors.com.
