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Penton's Supermarket News Launches Refresh, a New Whole Health Blog for Food Retailers
NEW YORK-(Business Wire)-December 10, 2007 - Penton Media's Supermarket News(R), the leading information source for the $566 billion U.S. food retailing sector, today announced the launch of Refresh, a daily Web companion to its SN Whole Health supplement, at www.whrefresh.com. The new site's unique blog format offers perspective, opinion and discussion of the top health and wellness topics of the day for industry marketers and business executives. The initiative will be managed by Robert Vosburgh, a group editor of Supermarket News and editor of SN Whole Health.
In addition to daily blog posts, Refresh will also deliver a weekly e-newsletter for subscribers every Wednesday, highlighting top issues and stories with links back to key Web site postings. Refresh includes links to top Supermarket News stories related to natural, organic and "healthier-for-you" products, marketing and retailing trends and industry leaders making news in this area, as well as calendar listings of whole health industry events. A historical archive of wellness stories that have been published in both Supermarket News and SN Whole Health will also be available.
"We're extremely excited to launch this blog and expect it will become a forum for lively discussion and a daily 'must-read' for members of the industry involved in this fast-growing sector," said Dan Bagan, senior vice president of Penton.
SN Whole Health(TM) is a quarterly supplement focusing on the organic, whole health and wellness markets. The publication was launched in 2004 in response to the overwhelming interest in health and wellness by retailers operating in mainstream retail channels. Each July, a special issue Sourcebook is also distributed, featuring the "Fit 25," special profiles of top wellness retailers and manufacturers; results from the exclusive "WH Asks" poll; and an updated "Green Pages" directory of important contacts in the whole health industry.
Supermarketnews.com continues to provide daily updated coverage of key industry headlines and news; online access to Supermarket News industry rankings and awards; "Viewpoints" by staff editors; and a comprehensive trade show calendar listing of key industry events. In addition, the site's premium subscription option provides real-time access to each complete weekly print edition of Supermarket News and a fully searchable archive of all news magazine content, dating back to 1994.
For additional information, please visit www.whrefresh.com and www.supermarketnews.com. For information on advertising and integrated marketing opportunities, please contact Christopher Warne, associate publisher, at 1-(212) 204-4336 or chris.warne@penton.com.
Supermarket News and New Hope Natural Media, a leading information provider to the natural, organic and healthy products industry, will co-produce the Healthy Foods International Exposition and Conference June 18-19, 2008 in Dallas. The event will provide a business platform for exchange of information about "healthier-for-you" foods and bring together grocery and supermarket executives, buyers and managers with manufacturers, suppliers and distributors from this rapidly growing product segment.
Founded in 1952, Supermarket News is the preferred weekly news magazine of senior executives and decision makers in the food retailing industry. It provides coverage of news, events, trends and topics across the industry, including management, productivity, pricing and marketing issues related to fresh foods, grocery items and home health.
Penton Media, Inc. is the largest independent business-to-business media company in the U.S., serving more than six million business professionals every month. The company's market-leading brands are focused on 30 industries and include 113 trade magazines, 145 Web sites, 150 industry trade shows and conferences, and more than 500 information data products. Headquartered in New York City, the privately held company is owned by MidOcean Partners and U.S. Equity Partners II, an investment fund sponsored by Wasserstein & Co., LP, and its co-investors. For additional information on the company and its businesses, visit www.penton.com.
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